Robert Eckelman
Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.
In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...
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Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
- Mar 29
- 1 min
Hay sports fans Stream on!
There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...
Robert Eckelman
- Feb 13
- 1 min
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...
Robert Eckelman
- Jan 20
- 1 min
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
Robert Eckelman
- Nov 17, 2022
- 1 min
No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future
I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am...
Robert Eckelman
- Sep 19, 2022
- 1 min
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
- Sep 15, 2022
- 1 min
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
- Aug 26, 2022
- 1 min
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
Robert Eckelman
- Jul 28, 2022
- 1 min
Ask and you shall receive, “Me Want Cookie” Long live the cookie!
I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of...
Robert Eckelman
- Jul 14, 2022
- 1 min
Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming
There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that...
Robert Eckelman
- Jul 8, 2022
- 1 min
The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more...
Robert Eckelman
- Mar 21, 2022
- 1 min
Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all...
Robert Eckelman
- Feb 27, 2022
- 1 min
Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was...
Robert Eckelman
- Dec 17, 2021
- 1 min
49% of US High-Speed HH have 4+ OTT Subscription services
According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better...
Robert Eckelman
- Dec 1, 2021
- 1 min
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better
Robert Eckelman
- Sep 20, 2021
- 1 min
CTV running through the diffusion curve like a cheetah at high speed
The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to...
Robert Eckelman
- Aug 26, 2021
- 1 min
Theaters & Movies are not going away but the way we view them is changing.
As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...
Robert Eckelman
- Aug 10, 2021
- 1 min
We all want our advertising to resonate with our intended audiences. What about recall?
We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...
Robert Eckelman
- Jul 30, 2021
- 1 min
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊....
Robert Eckelman
- Jul 27, 2021
- 1 min
Ordinary people can have extraordinary success through 10,000 hours of practice
In Malcolm Gladwell's book Outliers, Gladwell writes ordinary people can have extraordinary success through 10,000 hours of practice. Tom...
CTV = Connected TV | OTT = Over The Top TV
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