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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Cord Cutting slowing down or heating up.
Ever heard of The hockey stick curve? It is what happens when a new technology becomes accepted by the masses. The startup or new finds...
Robert Eckelman
Jun 25, 20231 min read
Is the US getting Old? more 65+ than 12-24 so yes it is.
The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...
Robert Eckelman
May 22, 20231 min read
ESPN and TMobile a threat to cable companies?
Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...
Robert Eckelman
May 22, 20231 min read
Hay sports fans Stream on!
There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...
Robert Eckelman
Mar 29, 20231 min read
Only Nielsen can try to make sense of this total nonsense.
It someone told me about this video I would not believe it. Lucky I watched it and shared it with some friends. My friend's response...
Robert Eckelman
Mar 29, 20231 min read
Questions asked, questions answered By ChatGPT
I have a theory that cable companies open the door to streaming. I really believe that their poor customer service, price gouging, and...
Robert Eckelman
Mar 2, 20231 min read
Ad budgets follow eyeballs. CTV skyrockets while traditional broadcast and cable fall.
The 2023 expert forecast for AD spending calls for CTV to grow by 14.4%. Traditional cable and broadcast to fall by 6.3%. Full story here...
Robert Eckelman
Feb 21, 20231 min read
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...
Robert Eckelman
Feb 13, 20231 min read
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
Robert Eckelman
Jan 20, 20231 min read
The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...
Robert Eckelman
Jan 20, 20231 min read
Advertising & Marketing stellar but a slow amateurish response will not deliver results
I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...
Robert Eckelman
Jan 20, 20231 min read
Wait for it, I know this will make you laugh 😁
And who does not want to laugh? I am typically not a humor poster, I guess I am still not because this is not my video. I saw it and...
Robert Eckelman
Nov 21, 20221 min read
Return to the office, work from home, find a new job, there are tradeoffs in everything
A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...
Robert Eckelman
Sep 20, 20221 min read
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
Sep 19, 20221 min read
Amaton, that's not a typo. Amazon to start selling Peleton.
I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...
Robert Eckelman
Sep 15, 20221 min read
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
Sep 15, 20221 min read
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
Robert Eckelman
Aug 26, 20221 min read
The amazing rate of growth in CTV | Streaming makes it difficult to measure.
Instead of looking for an absolute accurate number we look at trends and reliable sources. Two sources good sources are eMarketer/Insider...
Robert Eckelman
Aug 26, 20221 min read
Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.
Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just...
Robert Eckelman
Jun 17, 20221 min read
Business post about lessons my dog taught me! Get real
On Monday I lost Luck my dog of almost 15 years. Although it was gut-wrenching and she took a bit of my heart with her this is not a sad...
Robert Eckelman
Jun 17, 20221 min read
CTV = Connected TV | OTT = Over The Top TV
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