Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Jun 17
1 min

Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.

Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just...

Business post about lessons my dog taught me! Get real

Robert Eckelman

Jun 17
1 min

Business post about lessons my dog taught me! Get real

On Monday I lost Luck my dog of almost 15 years. Although it was gut-wrenching and she took a bit of my heart with her this is not a sad...

Robert Eckelman

Jun 17
1 min

With names like the Terminator and the Eraser who know Arnold could be so positive

Good video for motivation

Would Nostradamus have predicted the incredible growth of CTV?

Robert Eckelman

Apr 29
1 min

Would Nostradamus have predicted the incredible growth of CTV?

I don't think so, but I have been in the business for the last 36 years and did not think I would see the day when Newspapers would be...

Can' wait for the next: Fireside chat, interaction with a virtual assistant, or next robocall- Not.

Robert Eckelman

Apr 27
1 min

Can' wait for the next: Fireside chat, interaction with a virtual assistant, or next robocall- Not.

I recently place an order for some company merchandise. I was placing the order with the company that I have used several times with...

Here is what Netflix subscribers said they would do if offered a cheepe Ad- Supported Tier in 2019

Robert Eckelman

Apr 27
1 min

Here is what Netflix subscribers said they would do if offered a cheepe Ad- Supported Tier in 2019

Now that Netflix is actually considering an Ad-Supported tier, (my bet is that it will happen), I wonder what will happen. Back in 2019...

In Due Time- Netflix is now open to
Ad-Supported option.

Robert Eckelman

Apr 20
1 min

In Due Time- Netflix is now open to Ad-Supported option.

Reed Hastings the long-standing CEO of Netflix has always said No Advertising. Well, it looks like always said may change. Hastings is...

From To-Do to To-Done. 2 letters different but a world apart.

Robert Eckelman

Mar 22
1 min

From To-Do to To-Done. 2 letters different but a world apart.

To-Do List- A list of things you need to do. Typically a call list (calls you need to make but often don't get done. In business this may...

Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV

Robert Eckelman

Mar 21
1 min

Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV

It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all...

The power of video favored by content creators

Robert Eckelman

Feb 28
0 min

The power of video favored by content creators

Robert Eckelman

Feb 23
1 min

In Business Trust and Honesty are king.

In Business Trust and Honesty are keys to building strong lasting relationships and referrals. They take years to build and can be...

An Attitude of gratitude can take some work but pays big dividends

Robert Eckelman

Feb 3
1 min

An Attitude of gratitude can take some work but pays big dividends

Morning routine that sets the tone for the day. Up early Quiet and deep breathing (Wim Hof Breathing, or Box Breathing) Mentally...

What you say about others says a lot about you

Robert Eckelman

Jan 3
1 min

What you say about others says a lot about you

Here is a little addition to one of the golden rules we all should have learned when we were in elementary school. “If you have nothing...

Robert Eckelman

Dec 19, 2021
1 min

Joe and Joe total doppelgangers

the question is who is A and who is B? you will likely guess is correct but if they were both in football jerseys and both had gray hair...

49% of US High-Speed HH have 4+ OTT Subscription services

Robert Eckelman

Dec 17, 2021
1 min

49% of US High-Speed HH have 4+ OTT Subscription services

According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better...

Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.

Robert Eckelman

Dec 16, 2021
1 min

Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.

They are all good when used correctly and or in combination. They are also very different. Ad impressions are not all equal, they deliver...

Robert Eckelman

Dec 13, 2021
1 min

Pelotons response to the death of Mr. Big -swift and brilliant

Just a few days ago it was announced a key character in a well-known TV series died after a hard Peloton workout. Within about 48 hours...

Robert Eckelman

Dec 9, 2021
1 min

Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.

I think the key is understanding winning is not an individual goal. Think of how your efforts impact those around you. If your commitment...

Robert Eckelman

Dec 2, 2021
1 min

success happens when you have the right strategy, commitment, courage, vision, motivation…

One of my favorite stories is David & Goliath, I have never thought of this as a religious story, but It is a story I play out in my...

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Robert Eckelman

Dec 1, 2021
1 min

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.

Business post about lessons my dog taught me! Get real

With names like the Terminator and the Eraser who know Arnold could be so positive

Would Nostradamus have predicted the incredible growth of CTV?

Can' wait for the next: Fireside chat, interaction with a virtual assistant, or next robocall- Not.

Here is what Netflix subscribers said they would do if offered a cheepe Ad- Supported Tier in 2019

In Due Time- Netflix is now open to Ad-Supported option.

From To-Do to To-Done. 2 letters different but a world apart.

Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV

The power of video favored by content creators

In Business Trust and Honesty are king.

An Attitude of gratitude can take some work but pays big dividends

What you say about others says a lot about you

Joe and Joe total doppelgangers

49% of US High-Speed HH have 4+ OTT Subscription services

Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.

Pelotons response to the death of Mr. Big -swift and brilliant

Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.

success happens when you have the right strategy, commitment, courage, vision, motivation…

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

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