There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but it certainly seems like the streaming world is making huge inroads in sports.
NFL Thursday Night Football and now MLB (20 games 2023 season) are on Amazon prime. I watch Hockey and MMA on ESPN plus. How did you watch the Olympics, streaming of the games was up huge.
I am not throwing dirt on broadcast or cable but I will stand with what I have been saying for the last few years period fairly soon most video content entertainment and movies will be streamed.
Full story here
https://www.connectadtv.com/post/first-football-then-baseball-olympics-also-so-much-for-news-sports-only-on-broadcast
#CTV #Streaming #OTT always getting better for local advertisers and viewers