I am asked daily for the latest research on CTV | Streaming, & the Lumascape (digital ecosystem)

New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly

FAST- Free AD- Supported Streaming growing at tremendous velocity

Netflix- adding 6,000,000 new subscribers and dropping some pricing plans.

Cord Cutting slowing down or heating up.

Changing of the Guard, time watching digital video surpasses time watching TV & Cable

Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.

Is the US getting Old? more 65+ than 12-24 so yes it is.

ESPN and TMobile a threat to cable companies?

Trust and loyalty hard to win, easy to lose

Hay sports fans Stream on!

Are cable companies pushing their remaining customers away? It does appear that way

Only Nielsen can try to make sense of this total nonsense.

Questions asked, questions answered By ChatGPT

2023 AD Spend forecast, digital channels to grow, traditional cable and broadcast to decline

Ad budgets follow eyeballs. CTV skyrockets while traditional broadcast and cable fall.

NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.

Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026

The reach of CTV is almost on par with traditional broadcast

Advertising & Marketing stellar but a slow amateurish response will not deliver results