Robert Eckelman
Return to the office, work from home, find a new job, there are tradeoffs in everything
A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- 6 days ago
- 1 min
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
- Sep 15
- 1 min
Amaton, that's not a typo. Amazon to start selling Peleton.
I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...
Robert Eckelman
- Sep 15
- 1 min
NBC CBS ABC...future-proofing their business by moving viewers to streaming platforms
The major television networks all owned streaming platforms. NBC/ Peacock, ABC / Hulu CBS / Paramount plus. T They all know that...
Robert Eckelman
- Sep 15
- 1 min
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
- Aug 26
- 1 min
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
Robert Eckelman
- Aug 26
- 1 min
The amazing rate of growth in CTV | Streaming makes it difficult to measure.
Instead of looking for an absolute accurate number we look at trends and reliable sources. Two sources good sources are eMarketer/Insider...
Robert Eckelman
- Aug 11
- 1 min
The headlines between CTV, TV, & Cable are completely different.
#CTV #Streaming #OTT are soaring to new heights. TV and Cable are free falling to new lows. At some point in the future 5 to 10 years...
Robert Eckelman
- Aug 9
- 1 min
Malcolm Gladwell on working from home. It is not in your best interest.
“We want you to have a feeling of belonging, and to feel necessary. If you're not here it's really hard to do that." “It’s very hard to...
Robert Eckelman
- Jul 28
- 1 min
There must be bigger plans. NFL+ seems like a snoozer ZZZZ.
The NFL is launching NFL +. You think they would have picked a different name. The last name that ended in + was CNN+ plus. It operated...
Robert Eckelman
- Jul 28
- 1 min
Mickey, Minnie, what are your rules on accepting political advertising? They are quickly changing
One minute I'm reading about Hulu’s decision to block complete categories of political advertisements. The next minute I am reading that...
Robert Eckelman
- Jul 28
- 1 min
Ask and you shall receive, “Me Want Cookie” Long live the cookie!
I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of...
Robert Eckelman
- Jul 14
- 1 min
Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming
There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that...
Robert Eckelman
- Jul 14
- 1 min
Award shows don't generate the audience they once did. Something stranger & it's not Stranger Things
Here is the paradox of annual Award shows. These programs were once tentpole events for traditional networks. ABS, Fox, NBC, and CBS...
Robert Eckelman
- Jul 8
- 1 min
The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more...
Robert Eckelman
- Jul 7
- 1 min
Trust in U.S. Media at an all-time low 26%. Does social media have anything to do with that?
U.S. Trust in media is at 26%, lower than any other country in the world. According to the Reuters Institute, Digital News Report 2022...
Robert Eckelman
- Jun 21
- 1 min
Got SISU? If you know what it was, you would want some.
SISU is a superpower and now there is a video to describe it. SISU is more of a concept than a word because it describes many things that...
Robert Eckelman
- Jun 17
- 1 min
Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.
Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just...
Robert Eckelman
- Jun 17
- 1 min
Business post about lessons my dog taught me! Get real
On Monday I lost Luck my dog of almost 15 years. Although it was gut-wrenching and she took a bit of my heart with her this is not a sad...
Robert Eckelman
- Jun 17
- 1 min
With names like the Terminator and the Eraser who know Arnold could be so positive
Good video for motivation
CTV = Connected TV | OTT = Over The Top TV