Robert Eckelman
Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.
In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- May 22
- 1 min
Is the US getting Old? more 65+ than 12-24 so yes it is.
The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...
Robert Eckelman
- May 22
- 1 min
Age and gender targeting so Henry Ford, psychographic targeting very Elon Musk!
Age and gender targeting, as well as psychographic targeting, are different approaches used in marketing and advertising to reach...
Robert Eckelman
- May 22
- 1 min
ESPN and TMobile a threat to cable companies?
Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...
Robert Eckelman
- Apr 17
- 1 min
Trust and loyalty hard to win, easy to lose
Building trust and loyalty are getting harder and harder to come by these days. There are many scams, disinformation, partisanship…...
Robert Eckelman
- Mar 29
- 1 min
Hay sports fans Stream on!
There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...
Robert Eckelman
- Mar 29
- 1 min
Are cable companies pushing their remaining customers away? It does appear that way
"If you still have Comcast’s cheap SD TV package, you may be surprised to find that your local channels are vanishing in some areas."...
Robert Eckelman
- Mar 29
- 1 min
Only Nielsen can try to make sense of this total nonsense.
It someone told me about this video I would not believe it. Lucky I watched it and shared it with some friends. My friend's response...
Robert Eckelman
- Mar 2
- 1 min
Questions asked, questions answered By ChatGPT
I have a theory that cable companies open the door to streaming. I really believe that their poor customer service, price gouging, and...
Robert Eckelman
- Feb 21
- 1 min
2023 AD Spend forecast, digital channels to grow, traditional cable and broadcast to decline
The 2023 ad spend forecast has CTV growing by more than any other digital media. This outlook also calls for traditional media of all...
Robert Eckelman
- Feb 21
- 1 min
Ad budgets follow eyeballs. CTV skyrockets while traditional broadcast and cable fall.
The 2023 expert forecast for AD spending calls for CTV to grow by 14.4%. Traditional cable and broadcast to fall by 6.3%. Full story here...
Robert Eckelman
- Feb 21
- 1 min
Sometimes I still watch live TV. Sometimes I like it.
I am just coming off 2 months where I have watched a lot of live TV. That would be the NFL playoffs and NFL Super Bowl. Other than sports...
Robert Eckelman
- Feb 13
- 1 min
Bally Sports Network headed for bankruptcy
Full story here and I will provide an update this week 2/13/23. https://www.connectadtv.com/post/is-the-bally-sports-network-relevant-is-...
Robert Eckelman
- Feb 13
- 1 min
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...
Robert Eckelman
- Jan 20
- 1 min
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
Robert Eckelman
- Jan 20
- 1 min
The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...
Robert Eckelman
- Jan 20
- 1 min
Advertising & Marketing stellar but a slow amateurish response will not deliver results
I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...
Robert Eckelman
- Dec 20, 2022
- 1 min
Netflix stumbles out of the starting gate with ad-supported offering
Netflix turned on the ad faucet fast. They were asking for sky-high CPM’s in exchange for underwhelming targeting and measuring. Still...
Robert Eckelman
- Dec 18, 2022
- 1 min
Bike MS 2023 is taking place March 18-March 19 at Championsgate, FL.
Over 1 Million people in the US have MS, which is a staggering 1 out of 350 people. Million. If 1 Million Americans have MS. Imagine how...
Robert Eckelman
- Nov 30, 2022
- 1 min
Keep it real or potentially pay up. Google & iHeartMedia resolve allegations by paying 9 Million
There is a federal law that states that makes it illegal to be dishonest or deceptive in advertisements. It is called the Federal Truth...
CTV = Connected TV | OTT = Over The Top TV
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