Robert Eckelman
Life Hacks to become your personal best.
Being at your best takes self-awareness and self-investment that make things easier, multiply time, measure efforts reduce errors...When...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- May 12
- 2 min
Times have changed there are more choices channels, we are diverse & have different interests
I made an intentional decision to start a CTV | Streaming | OTT company in January 2018 after 17 years of being a Broadcast Sales...
Robert Eckelman
- Apr 29
- 1 min
Would Nostradamus have predicted the incredible growth of CTV?
I don't think so, but I have been in the business for the last 36 years and did not think I would see the day when Newspapers would be...
Robert Eckelman
- Apr 27
- 1 min
Can' wait for the next: Fireside chat, interaction with a virtual assistant, or next robocall- Not.
I recently place an order for some company merchandise. I was placing the order with the company that I have used several times with...
Robert Eckelman
- Apr 27
- 1 min
Here is what Netflix subscribers said they would do if offered a cheepe Ad- Supported Tier in 2019
Now that Netflix is actually considering an Ad-Supported tier, (my bet is that it will happen), I wonder what will happen. Back in 2019...
Robert Eckelman
- Apr 20
- 1 min
In Due Time- Netflix is now open to
Ad-Supported option.
Reed Hastings the long-standing CEO of Netflix has always said No Advertising. Well, it looks like always said may change. Hastings is...
Robert Eckelman
- Apr 8
- 1 min
Find your motivation wherever you are in your professional & personal life.
Finding motivation is an intentional act. It is a choice, many people say they will find and develop it but only some follow through. It...
Robert Eckelman
- Mar 22
- 1 min
From To-Do to To-Done. 2 letters different but a world apart.
To-Do List- A list of things you need to do. Typically a call list (calls you need to make but often don't get done. In business this may...
Robert Eckelman
- Mar 21
- 1 min
Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all...
Robert Eckelman
- Mar 16
- 1 min
Partner with the brilliance of a small company and maximize your next #CTV #Streaming #OTT campaign
The other day a friend of mine commented that I looked smaller than ever. I took it as a compliment. I have been small my entire life and...
Robert Eckelman
- Mar 16
- 1 min
Body, Mind & Spirit some people get more done in 24 hours than others. Wonder why?
Everyone has the same 24 hours in a day. Some people get more done, have everlasting energy, and are happy with the task at hand. Have...
Robert Eckelman
- Mar 2
- 1 min
It is hard for anyone to ride 150 miles on a weekend, it is harder when you have MS.
Here is how you can get involved and help the over 1 million people in the US living with MS. Brad Romp has been raising money to cure...
Robert Eckelman
- Feb 28
- 0 min
Robert Eckelman
- Feb 27
- 1 min
Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was...
Robert Eckelman
- Feb 23
- 1 min
In Business Trust and Honesty are king.
In Business Trust and Honesty are keys to building strong lasting relationships and referrals. They take years to build and can be...
Robert Eckelman
- Feb 17
- 1 min
When the hard things in life
become harder not to do you will succeed
Defining your authentic why’s Will lead to your personal what’s Your genuine what’s are hard to achieve When the hard things become...
Robert Eckelman
- Feb 8
- 1 min
It’s nice when thoughts are backed up by research. CTV | Streamin is replacing TV & Cable
49% of viewers say Streaming has replaced traditional TV Full article here https://bit.ly/3B2fiLI
Robert Eckelman
- Feb 8
- 1 min
70-80% of Subscribers to Peacock & Hulu select Ad-Supported versions
Peacock says they have a total of 24.5 million subscribers. 9 million being paid subscribers. Of their 9 million paid subscribers, the...
Robert Eckelman
- Feb 3
- 1 min
An Attitude of gratitude can take some work but pays big dividends
Morning routine that sets the tone for the day. Up early Quiet and deep breathing (Wim Hof Breathing, or Box Breathing) Mentally...
Robert Eckelman
- Jan 27
- 1 min
Caring & Sharing thoughts.Every time Sam shares, I find a nugget of information
that can make me a better person friend, husband, and parent. I hope you find the same. We all have the ability; the difference is how we...
CTV = Connected TV | OTT = Over The Top TV