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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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I am asked daily for the latest research on CTV | Streaming, & the Lumascape (digital ecosystem)
There is plenty to discuss here and lots of confusion. The speed of change in media is so intense I don't think there is one good source....
Robert Eckelman
Jul 22, 20231 min read
New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly
Please get used to this new term because this is where AD budgets are moving. Audience Based TV buying is focused on the right audience...
Robert Eckelman
Jul 22, 20231 min read
FAST- Free AD- Supported Streaming growing at tremendous velocity
June of 2023: Roku Channel, Pluto, and Tubi break into the most popular streaming services full article https://bit.ly/43DIANA
Robert Eckelman
Jul 22, 20231 min read
Netflix- adding 6,000,000 new subscribers and dropping some pricing plans.
I am not sure if it is the password-sharing crackdown or the writers & actors strike but Netflix is enjoying a stampede of new...
Robert Eckelman
Jul 22, 20231 min read
Cord Cutting slowing down or heating up.
Ever heard of The hockey stick curve? It is what happens when a new technology becomes accepted by the masses. The startup or new finds...
Robert Eckelman
Jun 25, 20231 min read
Changing of the Guard, time watching digital video surpasses time watching TV & Cable
Time spent watching digital video, fueled by CTV, has surpassed time spent watching traditional TV and cable, and we're still in the...
Robert Eckelman
Jun 25, 20231 min read
Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.
In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...
Robert Eckelman
May 22, 20231 min read
Is the US getting Old? more 65+ than 12-24 so yes it is.
The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...
Robert Eckelman
May 22, 20231 min read
ESPN and TMobile a threat to cable companies?
Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...
Robert Eckelman
May 22, 20231 min read
Trust and loyalty hard to win, easy to lose
Building trust and loyalty are getting harder and harder to come by these days. There are many scams, disinformation, partisanship…...
Robert Eckelman
Apr 17, 20231 min read
Hay sports fans Stream on!
There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...
Robert Eckelman
Mar 29, 20231 min read
Are cable companies pushing their remaining customers away? It does appear that way
"If you still have Comcast’s cheap SD TV package, you may be surprised to find that your local channels are vanishing in some areas."...
Robert Eckelman
Mar 29, 20231 min read
Only Nielsen can try to make sense of this total nonsense.
It someone told me about this video I would not believe it. Lucky I watched it and shared it with some friends. My friend's response...
Robert Eckelman
Mar 29, 20231 min read
Questions asked, questions answered By ChatGPT
I have a theory that cable companies open the door to streaming. I really believe that their poor customer service, price gouging, and...
Robert Eckelman
Mar 2, 20231 min read
2023 AD Spend forecast, digital channels to grow, traditional cable and broadcast to decline
The 2023 ad spend forecast has CTV growing by more than any other digital media. This outlook also calls for traditional media of all...
Robert Eckelman
Feb 21, 20231 min read
Ad budgets follow eyeballs. CTV skyrockets while traditional broadcast and cable fall.
The 2023 expert forecast for AD spending calls for CTV to grow by 14.4%. Traditional cable and broadcast to fall by 6.3%. Full story here...
Robert Eckelman
Feb 21, 20231 min read
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...
Robert Eckelman
Feb 13, 20231 min read
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
Robert Eckelman
Jan 20, 20231 min read
The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...
Robert Eckelman
Jan 20, 20231 min read
Advertising & Marketing stellar but a slow amateurish response will not deliver results
I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...
Robert Eckelman
Jan 20, 20231 min read
CTV = Connected TV | OTT = Over The Top TV
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