Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Great shows going straight to streaming. CTV | OTT | Streaming always getting better

3 days ago
1 min

Great shows going straight to streaming. CTV | OTT | Streaming always getting better

For some movies & shows, there is no stopping at the movie theater, broadcast, or even cable. They are going directly to streaming....

What you say about others says a lot about you

Robert Eckelman

Jan 3
1 min

What you say about others says a lot about you

Here is a little addition to one of the golden rules we all should have learned when we were in elementary school. “If you have nothing...

Is it all in your head? Your mind can play tricks.

Robert Eckelman

Dec 28, 2021
1 min

Is it all in your head? Your mind can play tricks.

As you move into the new year now is a good time to take inventory of what is moving you forward and what may be holding you back. Tweet...

Robert Eckelman

Dec 19, 2021
1 min

Joe and Joe total doppelgangers

the question is who is A and who is B? you will likely guess is correct but if they were both in football jerseys and both had gray hair...

49% of US High-Speed HH have 4+ OTT Subscription services

Robert Eckelman

Dec 17, 2021
1 min

49% of US High-Speed HH have 4+ OTT Subscription services

According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better...

Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.

Robert Eckelman

Dec 16, 2021
1 min

Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.

They are all good when used correctly and or in combination. They are also very different. Ad impressions are not all equal, they deliver...

Robert Eckelman

Dec 13, 2021
1 min

Pelotons response to the death of Mr. Big -swift and brilliant

Just a few days ago it was announced a key character in a well-known TV series died after a hard Peloton workout. Within about 48 hours...

Robert Eckelman

Dec 9, 2021
1 min

Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.

I think the key is understanding winning is not an individual goal. Think of how your efforts impact those around you. If your commitment...

The NFL added an extra game (17) and is considering more teams.

Robert Eckelman

Dec 6, 2021
1 min

The NFL added an extra game (17) and is considering more teams.

There is an old adage- just because you can doesn't mean you should. Will more NFL games or more teams improve the quality of play, fan...

Robert Eckelman

Dec 2, 2021
1 min

success happens when you have the right strategy, commitment, courage, vision, motivation…

One of my favorite stories is David & Goliath, I have never thought of this as a religious story, but It is a story I play out in my...

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Robert Eckelman

Dec 1, 2021
1 min

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better

How can CTV possibly get better? How about a $15 Roku Player.

Robert Eckelman

Nov 16, 2021
1 min

How can CTV possibly get better? How about a $15 Roku Player.

Just in time for Black Friday Walmart is offering Big discounts on Roku Streaming products. The Roku LE will be on sale for just $15 and...

Robert Eckelman

Nov 11, 2021
1 min

Learning from the leaders. 8 thoughts to brighten your day

1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...

CTV US advertising investment to grow 60% year to year 2020 to 2021

Robert Eckelman

Nov 11, 2021
0 min

CTV US advertising investment to grow 60% year to year 2020 to 2021

Robert Eckelman

Nov 11, 2021
1 min

I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy

1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...

Robert Eckelman

Nov 8, 2021
0 min

Who enjoys calling the cable company. Is this deja vu. Time for a better retention strategy

Robert Eckelman

Oct 25, 2021
0 min

The GOAT recharges & gets updates- Hertz, Tesla, Tom Brady partner up

Robert Eckelman

Oct 23, 2021
1 min

Big star, short commercial, little copy, big impact-

Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...

If you view the glass water as half empty, turn it over. There is always a bright side

Robert Eckelman

Oct 22, 2021
1 min

If you view the glass water as half empty, turn it over. There is always a bright side

When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...

Robert Eckelman

Oct 18, 2021
1 min

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

FTX CRYPTO is scoring with creative the way Tom Brady scores on defenses. Here is what is even more impressive. Brady is walking the talk...

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Great shows going straight to streaming. CTV | OTT | Streaming always getting better

What you say about others says a lot about you

Is it all in your head? Your mind can play tricks.

Joe and Joe total doppelgangers

49% of US High-Speed HH have 4+ OTT Subscription services

Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.

Pelotons response to the death of Mr. Big -swift and brilliant

Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.

The NFL added an extra game (17) and is considering more teams.

success happens when you have the right strategy, commitment, courage, vision, motivation…

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

How can CTV possibly get better? How about a $15 Roku Player.

Learning from the leaders. 8 thoughts to brighten your day

CTV US advertising investment to grow 60% year to year 2020 to 2021

I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy

Who enjoys calling the cable company. Is this deja vu. Time for a better retention strategy

The GOAT recharges & gets updates- Hertz, Tesla, Tom Brady partner up

Big star, short commercial, little copy, big impact-

If you view the glass water as half empty, turn it over. There is always a bright side

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

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