Robert Eckelman
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Jan 20
- 1 min
The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...
Robert Eckelman
- Jan 20
- 1 min
Advertising & Marketing stellar but a slow amateurish response will not deliver results
I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...
Robert Eckelman
- Dec 20, 2022
- 1 min
Netflix stumbles out of the starting gate with ad-supported offering
Netflix turned on the ad faucet fast. They were asking for sky-high CPM’s in exchange for underwhelming targeting and measuring. Still...
Robert Eckelman
- Dec 18, 2022
- 1 min
Bike MS 2023 is taking place March 18-March 19 at Championsgate, FL.
Over 1 Million people in the US have MS, which is a staggering 1 out of 350 people. Million. If 1 Million Americans have MS. Imagine how...
Robert Eckelman
- Nov 30, 2022
- 1 min
Keep it real or potentially pay up. Google & iHeartMedia resolve allegations by paying 9 Million
There is a federal law that states that makes it illegal to be dishonest or deceptive in advertisements. It is called the Federal Truth...
Robert Eckelman
- Nov 21, 2022
- 1 min
Wait for it, I know this will make you laugh 😁
And who does not want to laugh? I am typically not a humor poster, I guess I am still not because this is not my video. I saw it and...
Robert Eckelman
- Nov 21, 2022
- 1 min
What was once intimidating became the norm 94% of U.S. HH are reachable via CTV
Many of us don't realize it, buy we change the way TV, Video, Sports, and Movies are delivered to households. We may not have seen a...
Robert Eckelman
- Nov 17, 2022
- 1 min
For CTV Streaming OTT it is a September to remember. Let's Go
Cable, satellite, and broadcast, on a divergent path from CTV, Streaming, and OTT Full story here https://www.connectadtv.com/post/i-am-n...
Robert Eckelman
- Nov 17, 2022
- 1 min
No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future
I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am...
Robert Eckelman
- Nov 17, 2022
- 1 min
Streaming & CTV vs. Cable & Satellite Two divergent paths are moving in opposite directions
Q3 2022 Streaming & CTV 900,000 Net Gain Q3 2022 Cable & Satellite Net Losses 980,000 This is not the law of small numbers in play it is...
Robert Eckelman
- Nov 8, 2022
- 1 min
FCC rules are meant to be broken more often than not by the people who want to make the rules
I don't make partisan political posts and this is not one. This is a post about political campaigns and the disaster that they have...
Robert Eckelman
- Oct 17, 2022
- 1 min
How many times have you purchased price over value and regretted the choice
sometimes it's better to spend a little more than you wanted and less than you should have. When I am shopping online I can almost always...
Robert Eckelman
- Oct 7, 2022
- 1 min
Watch the original Baba Yaga AKA John Wick for FREE on the Roku Channel.
"How Good To See You Again So Soon, Mr. Wick." Big fan of the action series John Wick. I have all chapters 1-3, now it seems like I will...
Robert Eckelman
- Sep 20, 2022
- 1 min
Return to the office, work from home, find a new job, there are tradeoffs in everything
A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...
Robert Eckelman
- Sep 19, 2022
- 1 min
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
- Sep 15, 2022
- 1 min
Amaton, that's not a typo. Amazon to start selling Peleton.
I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...
Robert Eckelman
- Sep 15, 2022
- 1 min
NBC CBS ABC...future-proofing their business by moving viewers to streaming platforms
The major television networks all owned streaming platforms. NBC/ Peacock, ABC / Hulu CBS / Paramount plus. T They all know that...
Robert Eckelman
- Sep 15, 2022
- 1 min
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
- Aug 26, 2022
- 1 min
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
CTV = Connected TV | OTT = Over The Top TV
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