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Blog Post

  • Writer's pictureRobert Eckelman

New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly

Please get used to this new term because this is where AD budgets are moving.


Audience Based TV buying is focused on the right audience rather than choosing a program your potential customer may or may not be watching. Technology now lets advertisers and marketers target lifestyle, income, career, education, family changes, purchase intent...


Full story here https://bit.ly/46WrXPV


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