Robert Eckelman
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
top of page
Blog
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
Search
Robert Eckelman
- Jan 20
- 1 min
The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...
Robert Eckelman
- Jan 20
- 1 min
Advertising & Marketing stellar but a slow amateurish response will not deliver results
I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...
Robert Eckelman
- Nov 21, 2022
- 1 min
Wait for it, I know this will make you laugh 😁
And who does not want to laugh? I am typically not a humor poster, I guess I am still not because this is not my video. I saw it and...
Robert Eckelman
- Nov 21, 2022
- 1 min
What was once intimidating became the norm 94% of U.S. HH are reachable via CTV
Many of us don't realize it, buy we change the way TV, Video, Sports, and Movies are delivered to households. We may not have seen a...
Robert Eckelman
- Oct 7, 2022
- 1 min
Watch the original Baba Yaga AKA John Wick for FREE on the Roku Channel.
"How Good To See You Again So Soon, Mr. Wick." Big fan of the action series John Wick. I have all chapters 1-3, now it seems like I will...
Robert Eckelman
- Sep 20, 2022
- 1 min
Return to the office, work from home, find a new job, there are tradeoffs in everything
A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...
Robert Eckelman
- Sep 19, 2022
- 1 min
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
- Sep 15, 2022
- 1 min
Amaton, that's not a typo. Amazon to start selling Peleton.
I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...
Robert Eckelman
- Sep 15, 2022
- 1 min
NBC CBS ABC...future-proofing their business by moving viewers to streaming platforms
The major television networks all owned streaming platforms. NBC/ Peacock, ABC / Hulu CBS / Paramount plus. T They all know that...
Robert Eckelman
- Sep 15, 2022
- 1 min
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
- Aug 26, 2022
- 1 min
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
Robert Eckelman
- Aug 26, 2022
- 1 min
The amazing rate of growth in CTV | Streaming makes it difficult to measure.
Instead of looking for an absolute accurate number we look at trends and reliable sources. Two sources good sources are eMarketer/Insider...
Robert Eckelman
- Jun 17, 2022
- 1 min
Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.
Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just...
Robert Eckelman
- Jun 17, 2022
- 1 min
Business post about lessons my dog taught me! Get real
On Monday I lost Luck my dog of almost 15 years. Although it was gut-wrenching and she took a bit of my heart with her this is not a sad...
Robert Eckelman
- Jun 17, 2022
- 1 min
With names like the Terminator and the Eraser who know Arnold could be so positive
Good video for motivation
Robert Eckelman
- Apr 29, 2022
- 1 min
Would Nostradamus have predicted the incredible growth of CTV?
I don't think so, but I have been in the business for the last 36 years and did not think I would see the day when Newspapers would be...
Robert Eckelman
- Apr 27, 2022
- 1 min
Can' wait for the next: Fireside chat, interaction with a virtual assistant, or next robocall- Not.
I recently place an order for some company merchandise. I was placing the order with the company that I have used several times with...
Robert Eckelman
- Apr 27, 2022
- 1 min
Here is what Netflix subscribers said they would do if offered a cheepe Ad- Supported Tier in 2019
Now that Netflix is actually considering an Ad-Supported tier, (my bet is that it will happen), I wonder what will happen. Back in 2019...
Robert Eckelman
- Apr 20, 2022
- 1 min
In Due Time- Netflix is now open to Ad-Supported option.
Reed Hastings the long-standing CEO of Netflix has always said No Advertising. Well, it looks like always said may change. Hastings is...
CTV = Connected TV | OTT = Over The Top TV
bottom of page