Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

4 days ago
1 min

success happens when you have the right strategy, commitment, courage, vision, motivation…

One of my favorite stories is David & Goliath, I have never thought of this as a religious story, but It is a story I play out in my...

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Robert Eckelman

4 days ago
1 min

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better

How can CTV possibly get better? How about a $15 Roku Player.

Robert Eckelman

Nov 16
1 min

How can CTV possibly get better? How about a $15 Roku Player.

Just in time for Black Friday Walmart is offering Big discounts on Roku Streaming products. The Roku LE will be on sale for just $15 and...

Robert Eckelman

Nov 11
1 min

Learning from the leaders. 8 thoughts to brighten your day

1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...

CTV US advertising investment to grow 60% year to year 2020 to 2021

Robert Eckelman

Nov 11
0 min

CTV US advertising investment to grow 60% year to year 2020 to 2021

Robert Eckelman

Nov 11
1 min

I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy

1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...

Robert Eckelman

Nov 8
0 min

Who enjoys calling the cable company. Is this deja vu. Time for a better retention strategy

Robert Eckelman

Oct 23
1 min

Big star, short commercial, little copy, big impact-

Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...

If you view the glass water as half empty, turn it over. There is always a bright side

Robert Eckelman

Oct 22
1 min

If you view the glass water as half empty, turn it over. There is always a bright side

When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...

Robert Eckelman

Oct 18
1 min

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

FTX CRYPTO is scoring with creative the way Tom Brady scores on defenses. Here is what is even more impressive. Brady is walking the talk...

CTV running through the diffusion curve like a cheetah at high speed

Robert Eckelman

Sep 20
1 min

CTV running through the diffusion curve like a cheetah at high speed

The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to...

Lightning, Rays, Bucs let's do it again. Even Wheel of Fortune sees us at Champa Bay

Robert Eckelman

Sep 14
0 min

Lightning, Rays, Bucs let's do it again. Even Wheel of Fortune sees us at Champa Bay

Just words, but words can be very powerful. The MRC is redefining CTV & OTT.

Robert Eckelman

Sep 13
1 min

Just words, but words can be very powerful. The MRC is redefining CTV & OTT.

There is room for improvement on this new and improved definition. Anything worth doing is worth doing right. There is a difference...

Robert Eckelman

Sep 10
1 min

Everything Tom Brady does is great including the advertising he is involved with

Tom Brady can throw and pitch

Robert Eckelman

Sep 9
0 min

Are you Gritty, watch and you just may commit to Grit.

Positive outcomes start with a positive mindset

Robert Eckelman

Aug 30
1 min

Positive outcomes start with a positive mindset

7 good thoughts to start your September Thank you for sharing sam.

Theaters & Movies are not going away but the way we view them is changing.

Robert Eckelman

Aug 26
1 min

Theaters & Movies are not going away but the way we view them is changing.

As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

Robert Eckelman

Aug 24
1 min

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

As a kid, one of my favorite shows was Get Smart. It was always funny when Don Adams would say “missed it by that much”. As a media...

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

Robert Eckelman

Aug 18
1 min

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

The other day a friend told me about a show called Finding My Roots on PBS. It is a show where Dr. Henry Gates, a renowned scholar,...

We all want our advertising to resonate with our intended audiences. What about recall?

Robert Eckelman

Aug 10
1 min

We all want our advertising to resonate with our intended audiences. What about recall?

We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

success happens when you have the right strategy, commitment, courage, vision, motivation…

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

How can CTV possibly get better? How about a $15 Roku Player.

Learning from the leaders. 8 thoughts to brighten your day

CTV US advertising investment to grow 60% year to year 2020 to 2021

I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy

Who enjoys calling the cable company. Is this deja vu. Time for a better retention strategy

Big star, short commercial, little copy, big impact-

If you view the glass water as half empty, turn it over. There is always a bright side

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

CTV running through the diffusion curve like a cheetah at high speed

Lightning, Rays, Bucs let's do it again. Even Wheel of Fortune sees us at Champa Bay

Just words, but words can be very powerful. The MRC is redefining CTV & OTT.

Everything Tom Brady does is great including the advertising he is involved with

Are you Gritty, watch and you just may commit to Grit.

Positive outcomes start with a positive mindset

Theaters & Movies are not going away but the way we view them is changing.

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

We all want our advertising to resonate with our intended audiences. What about recall?

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