Robert Eckelman
Is the US getting Old? more 65+ than 12-24 so yes it is.
The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...
top of page
Blog
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
Search
Robert Eckelman
- May 22
- 1 min
Age and gender targeting so Henry Ford, psychographic targeting very Elon Musk!
Age and gender targeting, as well as psychographic targeting, are different approaches used in marketing and advertising to reach...
Robert Eckelman
- May 22
- 1 min
ESPN and TMobile a threat to cable companies?
Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...
Robert Eckelman
- Mar 29
- 1 min
Hay sports fans Stream on!
There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...
Robert Eckelman
- Mar 29
- 1 min
Only Nielsen can try to make sense of this total nonsense.
It someone told me about this video I would not believe it. Lucky I watched it and shared it with some friends. My friend's response...
Robert Eckelman
- Mar 2
- 1 min
Questions asked, questions answered By ChatGPT
I have a theory that cable companies open the door to streaming. I really believe that their poor customer service, price gouging, and...
Robert Eckelman
- Feb 21
- 1 min
Ad budgets follow eyeballs. CTV skyrockets while traditional broadcast and cable fall.
The 2023 expert forecast for AD spending calls for CTV to grow by 14.4%. Traditional cable and broadcast to fall by 6.3%. Full story here...
Robert Eckelman
- Feb 21
- 1 min
Sometimes I still watch live TV. Sometimes I like it.
I am just coming off 2 months where I have watched a lot of live TV. That would be the NFL playoffs and NFL Super Bowl. Other than sports...
Robert Eckelman
- Feb 13
- 1 min
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...
Robert Eckelman
- Jan 20
- 1 min
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
Robert Eckelman
- Jan 20
- 1 min
The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...
Robert Eckelman
- Jan 20
- 1 min
Advertising & Marketing stellar but a slow amateurish response will not deliver results
I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...
Robert Eckelman
- Nov 21, 2022
- 1 min
Wait for it, I know this will make you laugh 😁
And who does not want to laugh? I am typically not a humor poster, I guess I am still not because this is not my video. I saw it and...
Robert Eckelman
- Nov 21, 2022
- 1 min
What was once intimidating became the norm 94% of U.S. HH are reachable via CTV
Many of us don't realize it, buy we change the way TV, Video, Sports, and Movies are delivered to households. We may not have seen a...
Robert Eckelman
- Oct 7, 2022
- 1 min
Watch the original Baba Yaga AKA John Wick for FREE on the Roku Channel.
"How Good To See You Again So Soon, Mr. Wick." Big fan of the action series John Wick. I have all chapters 1-3, now it seems like I will...
Robert Eckelman
- Sep 20, 2022
- 1 min
Return to the office, work from home, find a new job, there are tradeoffs in everything
A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...
Robert Eckelman
- Sep 19, 2022
- 1 min
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
- Sep 15, 2022
- 1 min
Amaton, that's not a typo. Amazon to start selling Peleton.
I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...
Robert Eckelman
- Sep 15, 2022
- 1 min
NBC CBS ABC...future-proofing their business by moving viewers to streaming platforms
The major television networks all owned streaming platforms. NBC/ Peacock, ABC / Hulu CBS / Paramount plus. T They all know that...
Robert Eckelman
- Sep 15, 2022
- 1 min
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
CTV = Connected TV | OTT = Over The Top TV
bottom of page