Robert EckelmanJul 22, 20201 minDoes listening to classical music or eating blueberries make you smarter? There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert EckelmanJul 20, 20201 minWith Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert EckelmanJul 18, 20202 minIs your advertising working as good as it should? CTV | OTT a sound stimulus for a better responseTV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...
Robert EckelmanJul 16, 20201 min55% of people 18-34 in the US watch CTV |OTT daily. According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...
Robert EckelmanJul 15, 20202 minAdding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even betterHow did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...
Robert EckelmanJul 14, 20202 minLocal CTV | OTT advertising, your Law Firms next best advertising opportunityWhy CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...
Robert EckelmanJul 8, 20201 minBinge all you want. Fantastic programming comming to CTV | OTT for freeAmazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...