With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising
these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased by 333% (from 24% to 80%) and hard-wired cable has decreased by 25% ( from 61.5 to 46.7).
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