According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at least one connected tv device.

Increases in US HH penetration of Connected TV devices

2020 80%

2018 74%

2015 57%

2010 25%

48% of A35-54 and 55% of A18-34 watch CTV | OTT Daily daily.

Full Leichtman Research Group study here

https://bit.ly/2Ci810s

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