According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at least one connected tv device.
Increases in US HH penetration of Connected TV devices
2020 80%
2018 74%
2015 57%
2010 25%
48% of A35-54 and 55% of A18-34 watch CTV | OTT Daily daily.
Full Leichtman Research Group study here
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