55% of people 18-34 in the US watch CTV |OTT daily.
Updated: Jul 18
According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at least one connected tv device.
Increases in US HH penetration of Connected TV devices
48% of A35-54 and 55% of A18-34 watch CTV | OTT Daily daily.
Full Leichtman Research Group study here
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