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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
Mar 29, 20231 min read
Hay sports fans Stream on!
There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...
Robert Eckelman
Feb 13, 20231 min read
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...
Robert Eckelman
Jan 20, 20231 min read
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...
Robert Eckelman
Nov 17, 20221 min read
No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future
I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am...
Robert Eckelman
Sep 19, 20221 min read
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
Sep 15, 20221 min read
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
Aug 26, 20221 min read
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
Robert Eckelman
Jul 28, 20221 min read
Ask and you shall receive, “Me Want Cookie” Long live the cookie!
I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of...
Robert Eckelman
Jul 14, 20221 min read
Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming
There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that...
Robert Eckelman
Jul 8, 20221 min read
The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more...
Robert Eckelman
Mar 21, 20221 min read
Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all...
Robert Eckelman
Feb 27, 20221 min read
Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was...
Robert Eckelman
Dec 17, 20211 min read
49% of US High-Speed HH have 4+ OTT Subscription services
According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better...
Robert Eckelman
Dec 1, 20211 min read
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better
Robert Eckelman
Sep 20, 20211 min read
CTV running through the diffusion curve like a cheetah at high speed
The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to...
Robert Eckelman
Aug 26, 20211 min read
Theaters & Movies are not going away but the way we view them is changing.
As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...
Robert Eckelman
Aug 10, 20211 min read
We all want our advertising to resonate with our intended audiences. What about recall?
We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...
Robert Eckelman
Jul 30, 20211 min read
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊....
Robert Eckelman
Jul 26, 20211 min read
Viewing the Summer Olympics so much better with the Roku Olympic Hub.
The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events,...
Robert Eckelman
Jul 16, 20211 min read
Addressable advertising continues to grow as CTV consumption increases
According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite...
CTV = Connected TV | OTT = Over The Top TV
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