I made an intentional decision to start a CTV | Streaming | OTT company in January 2018 after 17 years of being a Broadcast Sales Manager. Cratering ratings would not be the only reason to leave broadcast but it is a good start. Why target A 1 rating when you can target the 1 person most likely to buy from you. Ratings had to fall. I am not kicking network TV while it is down. When shows delivered ratings above the mid 20's there simply was not great competition for viewers.
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all about subscribers and if you don't offer what they want they will move to the next provider. Ad-Supported streaming is here to stay. #CTV #Streaming #OTT always getting better for viewers and advertisers.
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was to do almost the exact opposite of what they do. We are not trying to be everything to every advertiser nor are we trying to show top-line growth to stockholders. We simply want to produce the best transparent results for our clients. Our 100% focus is delivering client results through CTV. Our current client list has asked us to do their dis
Peacock says they have a total of 24.5 million subscribers. 9 million being paid subscribers. Of their 9 million paid subscribers, the company says 80% opt for the ad-supported version. Full article https://bit.ly/3uxi7TV. A quick Google search of Hulu subscribers indicates they have between 39-43 million. I am not sure of the number between paid subscribers and people who are receiving a bundle. Of the people who subscribe to Hulu approximately 4 million or 10% subscribe t
The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to the late majority has been swift. All ages are viewing CTV has become the default 66% vs 22% We are streaming sports and movies 7 out of 10 households are willing to pay for Ad-Supported Streaming if the result was lower cost Full article here https://bit.ly/3tNcuOQ
As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting larger. Theaters & Movies are not going away but the way we view them may change. COVID has definitely impacted an evening out at the movie theater. But movie theaters are dealing with much more than just the pandemic. The movie industry as a whole has changed. Many movie studios are releasing new movies directly to streaming, as part of stream
The other day a friend told me about a show called Finding My Roots on PBS. It is a show where Dr. Henry Gates, a renowned scholar, invites well-known guests on and digs deep into their family roots. Actually, he has a highly skilled team that looks into everything from DNA two birth records in other countries. They go back generations. While this may seem boring, even if you're not into genealogy it is entertaining. After my friend's recommendation, I thought I would give i
We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring famous actors or athletes. I think the most important part of a great commercial is recall. Remembering the advertiser, the product, the feature, and the benefit. This has proven to be a challenge in our over messaged society. Have you ever seen a great ad but forgot the advertiser? chances are you have. Adding a QR code to your local #CTV #OT
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊. That means our clients are huge. We work as an extension of our client's business, rather than the traditional vendor relationship. Our success depends on our client's success, we are happy to put you in touch with some of our partners. Don't let size fool you, I have worked for some of the largest media companies in the media business. In th
The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events, specific sports, highlights, medal count... It is a partnership between Roku & NBCU. This was made possible due to streaming. #CTV #Streaming #OTT #Roku always getting better
According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite penetration differ by age range-here is a breakout by age range. Full article here https://pewrsr.ch/3iaeU4S Viewership has increased, People just changed platforms. Out with cable and in with CTV. Top Reasons to cut the cord or not subscribe 1, People can view the content they want for Free 2, The cost of cable or satellite is too expensive 3, T
In just 2 weeks Roku delivers more audience than Quibi did 8 months. Quibi had plenty of promotion, the content was good, they just did not have a presence on the largest and best screen, the Big Screen in the living room (lesson learned). It gets better Roku only released 30 of 45 shows. Watch all you want it is free...more to come. #CTV #Streaming #OTT always getting better
like Virgin Galactic. Millions of people are watching FAST- free ad-supported streaming TV. Roku, Pluto, Tubi dominate. These networks/apps/portals are overflowing with content from every genre: Movies, News, Sports... they even have content that was once behind a paywall such as Quibi- it is now free on the Roku channel. #CTV #OTT #Streaming just keeps getting better
Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running hiding in the closet after the first loud thunder-boomer. If you work from home you can be at the mercy of Mother Nature. Be prepared, have a redundant portable office. Set up shop at the nearest Starbucks or Panera and all is good. Find every opportunity to delight your clients. BTW- while my neighbor's cable was out during the lightning storm,
https://bit.ly/36c1OyF Link to Media Post article CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far superior to traditional linear TV | Cable advertising. TV | CBLE budgets are being impacted now and it will continue. BMO Capital estimates CTV will grow at an annual rate of 223% through 2030. Have questions about #CTV #OTT #Streaming Let's talk 727 580 4857
There is a place for TV, Cable, CTV, and more in local advertising budgets. This post is about media math. A wise man once told me the answers are in the questions. Here are 2 questions to ask. 1 What percent of the coverage provided by the television or cable station is outside of my primary marketing area. 2, What percent of the people reached are currently in the market for my product or service. you decide then click here https://bit.ly/3sF1eTy for the full post and reali