Times have changed there are more choices channels, we are diverse & have different interests
I made an intentional decision to start a CTV | Streaming | OTT company in January 2018 after 17 years of being a Broadcast Sales Manager. Cratering ratings would not be the only reason to leave broadcast but it is a good start. Why target A 1 rating when you can target the 1 person most likely to buy from you. Ratings had to fall. I am not kicking network TV while it is down. When shows delivered ratings above the mid 20's there simply was not great competition for viewers.