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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

What was once intimidating became the norm 94% of U.S. HH are reachable via CTV

Robert Eckelman

5 days ago
1 min

What was once intimidating became the norm 94% of U.S. HH are reachable via CTV

Many of us don't realize it, buy we change the way TV, Video, Sports, and Movies are delivered to households. We may not have seen a reason to change and if it were not for the pandemic we likely would not have shifted so quickly. Covid compressed time and made the growth of streaming possible The pandemic changed many things. It changed the way we communicated with friends, family, and grandchildren. It changed the way we went to work. Many of us went to full-time work from

No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future

Robert Eckelman

Nov 17
1 min

No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future

I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am more into shore bets these days, and one of the bets I am placing is that streaming and CTV is the future. All you have to do is Google it, #CTV #Streaming #OTT Is on fire. CTV | Streaming | OTT continues to grow at astronomical rates while Cable and Satellite are withering. Q3 2022 CTV & Streaming +900,000 subscribers, Q3 2022 Cable and Sat

CTV| Streaming A lot for a little, well way less than my cable bill.

Robert Eckelman

Sep 19
1 min

CTV| Streaming A lot for a little, well way less than my cable bill.

I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of overkill and I would have plenty to watch if I cut this in half. I didn't plan on subscribing to seven different services. Paramount plus was free from my cell provider. Amazon prime I purchased for the free shipping. There are definitely some good programs which I have been judged. Peacock was $1.99 a month and HBO Max was $69 a year. I subs

9/12/22 Emmys TV's tent pole event hits a new low

Robert Eckelman

Sep 15
1 min

9/12/22 Emmys TV's tent pole event hits a new low

I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have fallen off the Cliff. It was about the strange paradox of networks giving up three hours of their highest and best prime time to promote shows that are winning on streaming. The networks all know that eventually most things will be streamed. My guess is that Networks are OK with this. They have invested heavily in streaming end when viewers wa

Streaming | CTV | OTT skyrocketing to surpass cable viewing

Robert Eckelman

Aug 26
1 min

Streaming | CTV | OTT skyrocketing to surpass cable viewing

This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a consistent trend. #CTV #Streaming #OTT always getting better for local advertisers and viewers

The headlines between CTV, TV, & Cable are completely different.

Robert Eckelman

Aug 11
1 min

The headlines between CTV, TV, & Cable are completely different.

#CTV #Streaming #OTT are soaring to new heights. TV and Cable are free falling to new lows. At some point in the future 5 to 10 years almost TV & Cable as we know it now will be streamed. About the only good TV & Cable headlines, you see these days, is when major networks are purchasing streaming services. For example, you see plenty of headlines about Hulu they are owned by Disney who owns ABC. You see nice headlines about Peacock they're owned by NBC. You're also seeing hea

Ask and you shall receive, “Me Want Cookie” Long live the cookie!

Robert Eckelman

Jul 28
1 min

Ask and you shall receive, “Me Want Cookie” Long live the cookie!

I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of 2022. Just yesterday, 7/27/22, I learned Google was delaying the demise of cookies even further. It now looks like it will be the back half of 2024. This makes me and many digital marketers quite happy. Cookies while not perfect help fuel the growth of the Internet. Marketers rely on cookies, some may over-rely on them, they are important to

Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming

Robert Eckelman

Jul 14
1 min

Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming

There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that will happen soon will be As- Supported Netflix. It was just released on 7/13 that Netflix has selected Microsoft as their Ad-Supported partner. I 100% did not see that coming, but I am looking forward to an Ad-Supported Netflix. CTV | Streaming | OTT always getting better for viewers and advertisers

The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%

Robert Eckelman

Jul 8
1 min

The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%

The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more internet-connected TV (CTV) device. 46% of U.S. adults watch CTV daily 62% of adults 18-34 watch CTV daily 54% of adults 35-54 watch CTV daily 24% of adults 55+ watch CTV daily #CTV #Streaming #OTT always getting better for viewers and advertisers

Times have changed there are more choices channels, we are diverse & have different interests

Robert Eckelman

May 12
2 min

Times have changed there are more choices channels, we are diverse & have different interests

I made an intentional decision to start a CTV | Streaming | OTT company in January 2018 after 17 years of being a Broadcast Sales Manager. Cratering ratings would not be the only reason to leave broadcast but it is a good start. Why target A 1 rating when you can target the 1 person most likely to buy from you. Ratings had to fall. I am not kicking network TV while it is down. When shows delivered ratings above the mid 20's there simply was not great competition for viewers.

Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV

Robert Eckelman

Mar 21
1 min

Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV

It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all about subscribers and if you don't offer what they want they will move to the next provider. Ad-Supported streaming is here to stay. #CTV #Streaming #OTT always getting better for viewers and advertisers.

Robert Eckelman

Feb 27
1 min

Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV

We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was to do almost the exact opposite of what they do. We are not trying to be everything to every advertiser nor are we trying to show top-line growth to stockholders. We simply want to produce the best transparent results for our clients. Our 100% focus is delivering client results through CTV. Our current client list has asked us to do their dis

70-80% of Subscribers to Peacock & Hulu select Ad-Supported versions

Robert Eckelman

Feb 8
1 min

70-80% of Subscribers to Peacock & Hulu select Ad-Supported versions

Peacock says they have a total of 24.5 million subscribers. 9 million being paid subscribers. Of their 9 million paid subscribers, the company says 80% opt for the ad-supported version. Full article https://bit.ly/3uxi7TV. A quick Google search of Hulu subscribers indicates they have between 39-43 million. I am not sure of the number between paid subscribers and people who are receiving a bundle. Of the people who subscribe to Hulu approximately 4 million or 10% subscribe t

49% of US High-Speed HH have 4+ OTT Subscription services

Robert Eckelman

Dec 17, 2021
1 min

49% of US High-Speed HH have 4+ OTT Subscription services

According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better Full Story https://bit.ly/3dXf0eB

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Robert Eckelman

Dec 1, 2021
1 min

75% of viewers discovered their favorite shows on an online source (CTV | OTT)

Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better

Robert Eckelman

Sep 20, 2021
1 min

CTV running through the diffusion curve like a cheetah at high speed

The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to the late majority has been swift. All ages are viewing CTV has become the default 66% vs 22% We are streaming sports and movies 7 out of 10 households are willing to pay for Ad-Supported Streaming if the result was lower cost Full article here https://bit.ly/3tNcuOQ

Theaters & Movies are not going away but the way we view them is changing.

Robert Eckelman

Aug 26, 2021
1 min

Theaters & Movies are not going away but the way we view them is changing.

As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting larger. Theaters & Movies are not going away but the way we view them may change. COVID has definitely impacted an evening out at the movie theater. But movie theaters are dealing with much more than just the pandemic. The movie industry as a whole has changed. Many movie studios are releasing new movies directly to streaming, as part of stream

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

Robert Eckelman

Aug 18, 2021
1 min

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

The other day a friend told me about a show called Finding My Roots on PBS. It is a show where Dr. Henry Gates, a renowned scholar, invites well-known guests on and digs deep into their family roots. Actually, he has a highly skilled team that looks into everything from DNA two birth records in other countries. They go back generations. While this may seem boring, even if you're not into genealogy it is entertaining. After my friend's recommendation, I thought I would give i

We all want our advertising to resonate with our intended audiences. What about recall?

Robert Eckelman

Aug 10, 2021
1 min

We all want our advertising to resonate with our intended audiences. What about recall?

We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring famous actors or athletes. I think the most important part of a great commercial is recall. Remembering the advertiser, the product, the feature, and the benefit. This has proven to be a challenge in our over messaged society. Have you ever seen a great ad but forgot the advertiser? chances are you have. Adding a QR code to your local #CTV #OT

Robert Eckelman

Jul 30, 2021
1 min

Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?

Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊. That means our clients are huge. We work as an extension of our client's business, rather than the traditional vendor relationship. Our success depends on our client's success, we are happy to put you in touch with some of our partners. Don't let size fool you, I have worked for some of the largest media companies in the media business. In th

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

The LAWonCTV mission- help law firms increase the right cases & reduce cost per case. We achieve results for our clients through premium CTV |OTT networks & content, data-driven precision targeting, superior reporting & analytics, campaign optimization, and a 100% transparency guarantee.

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