Robert Eckelman
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable)

#CTV #Streaming #OTT always getting better
#CTV #Streaming #OTT always getting better
Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV. Media Math
Good video for motivation