Many of us don't realize it, buy we change the way TV, Video, Sports, and Movies are delivered to households. We may not have seen a reason to change and if it were not for the pandemic we likely would not have shifted so quickly. Covid compressed time and made the growth of streaming possible The pandemic changed many things. It changed the way we communicated with friends, family, and grandchildren. It changed the way we went to work. Many of us went to full-time work from
I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am more into shore bets these days, and one of the bets I am placing is that streaming and CTV is the future. All you have to do is Google it, #CTV #Streaming #OTT Is on fire. CTV | Streaming | OTT continues to grow at astronomical rates while Cable and Satellite are withering. Q3 2022 CTV & Streaming +900,000 subscribers, Q3 2022 Cable and Sat
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of overkill and I would have plenty to watch if I cut this in half. I didn't plan on subscribing to seven different services. Paramount plus was free from my cell provider. Amazon prime I purchased for the free shipping. There are definitely some good programs which I have been judged. Peacock was $1.99 a month
and HBO Max was $69 a year.
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have fallen off the Cliff. It was about the strange paradox of networks giving up three hours of their highest and best prime time to promote shows that are winning on streaming. The networks all know that eventually most things will be streamed. My guess is that Networks are OK with this. They have invested heavily in streaming end when viewers wa
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a consistent trend. #CTV #Streaming #OTT always getting better for local advertisers and viewers
#CTV #Streaming #OTT are soaring to new heights. TV and Cable are free falling to new lows. At some point in the future 5 to 10 years almost TV & Cable as we know it now will be streamed. About the only good TV & Cable headlines, you see these days, is when major networks are purchasing streaming services. For example, you see plenty of headlines about Hulu they are owned by Disney who owns ABC. You see nice headlines about Peacock they're owned by NBC. You're also seeing hea
I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of 2022. Just yesterday, 7/27/22, I learned Google was delaying the demise of cookies even further. It now looks like it will be the back half of 2024. This makes me and many digital marketers quite happy. Cookies while not perfect help fuel the growth of the Internet. Marketers rely on cookies, some may over-rely on them, they are important to
There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that will happen soon will be As- Supported Netflix. It was just released on 7/13 that Netflix has selected Microsoft as their Ad-Supported partner. I 100% did not see that coming, but I am looking forward to an Ad-Supported Netflix. CTV | Streaming | OTT always getting better for viewers and advertisers
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more internet-connected TV (CTV) device. 46% of U.S. adults watch CTV daily 62% of adults 18-34 watch CTV daily 54% of adults 35-54 watch CTV daily 24% of adults 55+ watch CTV daily #CTV #Streaming #OTT always getting better for viewers and advertisers
I made an intentional decision to start a CTV | Streaming | OTT company in January 2018 after 17 years of being a Broadcast Sales Manager. Cratering ratings would not be the only reason to leave broadcast but it is a good start. Why target A 1 rating when you can target the 1 person most likely to buy from you. Ratings had to fall. I am not kicking network TV while it is down. When shows delivered ratings above the mid 20's there simply was not great competition for viewers.
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all about subscribers and if you don't offer what they want they will move to the next provider. Ad-Supported streaming is here to stay. #CTV #Streaming #OTT always getting better for viewers and advertisers.
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was to do almost the exact opposite of what they do. We are not trying to be everything to every advertiser nor are we trying to show top-line growth to stockholders. We simply want to produce the best transparent results for our clients. Our 100% focus is delivering client results through CTV. Our current client list has asked us to do their dis
Peacock says they have a total of 24.5 million subscribers. 9 million being paid subscribers. Of their 9 million paid subscribers, the company says 80% opt for the ad-supported version. Full article https://bit.ly/3uxi7TV. A quick Google search of Hulu subscribers indicates they have between 39-43 million. I am not sure of the number between paid subscribers and people who are receiving a bundle. Of the people who subscribe to Hulu approximately 4 million or 10% subscribe t
The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to the late majority has been swift. All ages are viewing CTV has become the default 66% vs 22% We are streaming sports and movies 7 out of 10 households are willing to pay for Ad-Supported Streaming if the result was lower cost Full article here https://bit.ly/3tNcuOQ
As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting larger. Theaters & Movies are not going away but the way we view them may change. COVID has definitely impacted an evening out at the movie theater. But movie theaters are dealing with much more than just the pandemic. The movie industry as a whole has changed. Many movie studios are releasing new movies directly to streaming, as part of stream
The other day a friend told me about a show called Finding My Roots on PBS. It is a show where Dr. Henry Gates, a renowned scholar, invites well-known guests on and digs deep into their family roots. Actually, he has a highly skilled team that looks into everything from DNA two birth records in other countries. They go back generations. While this may seem boring, even if you're not into genealogy it is entertaining. After my friend's recommendation, I thought I would give i
We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring famous actors or athletes. I think the most important part of a great commercial is recall. Remembering the advertiser, the product, the feature, and the benefit. This has proven to be a challenge in our over messaged society. Have you ever seen a great ad but forgot the advertiser? chances are you have. Adding a QR code to your local #CTV #OT
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊. That means our clients are huge. We work as an extension of our client's business, rather than the traditional vendor relationship. Our success depends on our client's success, we are happy to put you in touch with some of our partners. Don't let size fool you, I have worked for some of the largest media companies in the media business. In th