Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.
Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Hay sports fans Stream on!
NFL & Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.
Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future
CTV| Streaming A lot for a little, well way less than my cable bill.
9/12/22 Emmys TV's tent pole event hits a new low
Streaming | CTV | OTT skyrocketing to surpass cable viewing
Ask and you shall receive, “Me Want Cookie” Long live the cookie!
Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming
The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV
49% of US High-Speed HH have 4+ OTT Subscription services
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
CTV running through the diffusion curve like a cheetah at high speed
Theaters & Movies are not going away but the way we view them is changing.
We all want our advertising to resonate with our intended audiences. What about recall?
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Ordinary people can have extraordinary success through 10,000 hours of practice
CTV = Connected TV | OTT = Over The Top TV