The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report
87% of US households have one or more internet-connected TV (CTV) device.
46% of U.S. adults watch CTV daily
62% of adults 18-34 watch CTV daily
54% of adults 35-54 watch CTV daily
24% of adults 55+ watch CTV daily
#CTV #Streaming #OTT always getting better for viewers and advertisers