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  • Writer's pictureRobert Eckelman

The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%

The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report

87% of US households have one or more internet-connected TV (CTV) device.

46% of U.S. adults watch CTV daily

62% of adults 18-34 watch CTV daily

54% of adults 35-54 watch CTV daily

24% of adults 55+ watch CTV daily

#CTV #Streaming #OTT always getting better for viewers and advertisers


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