Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all about subscribers and if you don't offer what they want they will move to the next provider. Ad-Supported streaming is here to stay. #CTV #Streaming #OTT always getting better for viewers and advertisers.