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  • Robert Eckelman

We all want our advertising to resonate with our intended audiences. What about recall?

We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring famous actors or athletes. I think the most important part of a great commercial is recall. Remembering the advertiser, the product, the feature, and the benefit. This has proven to be a challenge in our over messaged society.

Have you ever seen a great ad but forgot the advertiser? chances are you have.

Adding a QR code to your local #CTV #OTT #streaming campaign can improve recall and response.

There are many other benefits to QR codes find out more here

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