We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring famous actors or athletes. I think the most important part of a great commercial is recall. Remembering the advertiser, the product, the feature, and the benefit. This has proven to be a challenge in our over messaged society.
Have you ever seen a great ad but forgot the advertiser? chances are you have.
Adding a QR code to your local #CTV #OTT #streaming campaign can improve recall and response.
There are many other benefits to QR codes find out more here https://bit.ly/3fQdooa
