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  • Robert Eckelman

CTV running through the diffusion curve like a cheetah at high speed




The diffusion curve shows how we adapt to innovation over time.


When it comes to #CTV |#OTT |#Streaming our movement from innovators to the late majority has been swift.


All ages are viewing


CTV has become the default 66% vs 22%


We are streaming sports and movies


7 out of 10 households are willing to pay for Ad-Supported Streaming if the result was lower cost


Full article here https://bit.ly/3tNcuOQ

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