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  • Robert Eckelman

CTV running through the diffusion curve like a cheetah at high speed

The diffusion curve shows how we adapt to innovation over time.

When it comes to #CTV |#OTT |#Streaming our movement from innovators to the late majority has been swift.

All ages are viewing

CTV has become the default 66% vs 22%

We are streaming sports and movies

7 out of 10 households are willing to pay for Ad-Supported Streaming if the result was lower cost

Full article here

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