CTV running through the diffusion curve like a cheetah at high speed
The diffusion curve shows how we adapt to innovation over time.
When it comes to #CTV |#OTT |#Streaming our movement from innovators to the late majority has been swift.
All ages are viewing
CTV has become the default 66% vs 22%
We are streaming sports and movies
7 out of 10 households are willing to pay for Ad-Supported Streaming if the result was lower cost
Full article here https://bit.ly/3tNcuOQ