Addressable advertising continues to grow as CTV consumption increases
According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite penetration differ by age range-here is a breakout by age range.
Full article here https://pewrsr.ch/3iaeU4S
Viewership has increased, People just changed platforms. Out with cable and in with CTV.
Top Reasons to cut the cord or not subscribe
1, People can view the content they want for Free
2, The cost of cable or satellite is too expensive
3, They do not watch TV often
Addressability gives more power to advertisers. Rather than target traditional age, gender, & programs, Advertisers can now target purchase intent, interest, income, lifestyle, and more.
With A strong CTV partner, they also get a full suite of digital attribution.