Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.
Advertisers have been slow to shift budgets. Here is your wake-up call
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
Show that once delivered Show Now Delivers
50,000 viewers 30,000 viewers
$1500 :30 Rate $1500 :30 Rate
$30 CPM (1500/ 50) $50 CPM (1500/ 50)
the rerate of this show would need to be $900 to get back to the same $30 CPM
Full article here https://bit.ly/3tH6ZTl