Image by Nick Morrison

Blog Post

  • Robert Eckelman

Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.

Advertisers have been slow to shift budgets. Here is your wake-up call


Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.


Media Math


Show that once delivered Show Now Delivers

50,000 viewers 30,000 viewers

$1500 :30 Rate $1500 :30 Rate

$30 CPM (1500/ 50) $50 CPM (1500/ 50)


the rerate of this show would need to be $900 to get back to the same $30 CPM

900/30


Full article here https://bit.ly/3tH6ZTl