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  • Robert Eckelman

The reach of CTV is almost on par with traditional broadcast


Roku Dominaets ad spend followed by Samsung & fire TV ( Amazon) Apple lagging.
Roku Dominaets ad spend followed by Samsung & fire TV ( Amazon) Apple lagging.

CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable.


94% reach 2022


86% in 2021


59% in Q1 2020.


Roku Dominaets ad spend followed by Samsung & fire TV ( Amazon)

Apple lagging.


Full Stroy here http://bit.ly/3QSiLV8

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