The reach of CTV is almost on par with traditional broadcast
CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable.
94% reach 2022
86% in 2021
59% in Q1 2020.
Roku Dominaets ad spend followed by Samsung & fire TV ( Amazon)
Apple lagging.
Full Stroy here http://bit.ly/3QSiLV8