I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the COVID pandemic. The stock went from $23 .24 on 9/27/19 to a high of 162.72 on 12/24/20 to 10.23 on 9/14/22. WOW that was a ride.
Sales have cooled, profits have shrunk, competitors have entered, the stock has dropped. From what I have read Peleton has changed the offering a bit.
This is the first time Peloton is letting someone else sell their product.
Full article here https://bit.ly/3QNkk5d