Robert Eckelman
The latest streaming trend. Cable networks on a migration to CTV or
As it is called FASTs - free ad-supported streaming TV services more here https://www.connectadtv.com/post/if-you-can-t-beat-them-join-th...
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Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
- Oct 8, 2020
- 1 min
Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.
One of the better CTV podcasts I have listened to posted 9/22/20. It is a 25 Minutes Podcast from eMarketer that will save you hours of...
Robert Eckelman
- Oct 6, 2020
- 2 min
Top five essentials that make my Home Office productive. Tips most can use as we work from home
I have been working from home for almost three years. The COVID pandemic has forced many people to work from home and I believe this will...
Robert Eckelman
- Oct 2, 2020
- 1 min
The changing delivery of your favorite Audio & Video is in hyperspeed,
Cable, Broadcast has moved to Streaming. There is truly fantastic and personalized content for everyone. My favorite shows today are...
Robert Eckelman
- Oct 1, 2020
- 1 min
When things get tough remember what you did to become successful. Good Karma never hurts :)
https://www.connectadtv.com/post/i-spend-the-first-5-minutes-and-last-5-minutes-of-every-day-the-same-way
Robert Eckelman
- Sep 10, 2020
- 1 min
Control your thoughts, sometimes it is hard.
Control your feelings, sometimes that is harder. Master your thoughts & feelings and you control your destiny. To that, I share these 7...
Robert Eckelman
- Sep 3, 2020
- 1 min
Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?
They will (I hope they do) but they will have to change. Five years from now Broadcast TV and traditional cable will look much different....
Robert Eckelman
- Aug 17, 2020
- 1 min
CTV and OTT are different even if some people claim they are the same.
There is a lot of confusion surrounding CTV and OTT. Here is a great article, not from me, that will fully explain the differences....
Robert Eckelman
- Aug 17, 2020
- 1 min
TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels
After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now...
Robert Eckelman
- Aug 7, 2020
- 1 min
Finally A simple definition of the difference between CTV and OTT?
CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or...
Robert Eckelman
- Aug 6, 2020
- 1 min
The Economy of the internet
https://bit.ly/3kfDFwK LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT
Robert Eckelman
- Jul 31, 2020
- 1 min
Combine emotion & relevance and it is pure magic.
Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert Eckelman
- Jul 22, 2020
- 1 min
Does listening to classical music or eating blueberries make you smarter?
There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert Eckelman
- Jul 20, 2020
- 1 min
With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising
these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert Eckelman
- Jul 18, 2020
- 2 min
Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response
TV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...
Robert Eckelman
- Jul 16, 2020
- 1 min
55% of people 18-34 in the US watch CTV |OTT daily.
According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...
Robert Eckelman
- Jul 15, 2020
- 2 min
Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better
How did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...
Robert Eckelman
- Jul 14, 2020
- 2 min
Local CTV | OTT advertising, your Law Firms next best advertising opportunity
Why CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...
Robert Eckelman
- Jul 8, 2020
- 1 min
Binge all you want. Fantastic programming comming to CTV | OTT for free
Amazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...
CTV = Connected TV | OTT = Over The Top TV
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