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  • Writer's pictureRobert Eckelman

Finally A simple definition of the difference between CTV and OTT?

Updated: Aug 23, 2020

The Difference between OTT and CTV
The Difference between OTT and CTV

CTV is the device connected to a TV or a smart TV capable of streaming.

OTT is content being delivered over and around a Cable Company or broadcaster.

While CTV and OTT are different many use them interchangeably. When I talk with Clients I always say CTV. If we discuss OTT, I always identify, this means Impressions On Televisions.

Keep in mind the Internet Advertising Bureau (IAB) and other distinguished leaders in the CTV | OTT space official definition for OTT streaming video focuses on the big screen televisions., it is all in the name. Legal Advertising Works On CTV | OTT


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