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  • Robert Eckelman

TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels

Updated: Aug 23, 2020

After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now between 7.7% and 8.3%. According to MoffettNathanson, If that rate continues pay-TV could be gone in 12 years., it is all in the name. Legal Advertising Works On CTV | OTT

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