Robert EckelmanNov 5, 20201 minCould viewership of Election night 2020 be lower than Election Night 2016?According to media post viewership was down 20% 2020 vs 2016 https://www.connectadtv.com/post/election-night-viewership-falls-by-14-5-mil...
Robert EckelmanOct 31, 20201 minBiden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown. Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big. Full chart from AD Age below...
Robert EckelmanOct 28, 20201 minFast forward, that is what the COVID pandemic did to CTV.During the Covid pandemic, people had more time on their hands and less places to go. One of the best options hit the couch and watch TV....
Robert EckelmanOct 21, 20201 minAs of 2020, there are 300 different OTT services. Your current and potential clients are watching.Is your business keeping up with the changing landscape? The CTV | OTT space can be complicated. Many advertisers and media companies are...
Robert EckelmanOct 19, 20201 minwe are in a demos plus world. media measurement can be complicatedThe current measurement is a bit antiquated. Nielsen was the best we had for a long time. ComScore came along and changed measurement for...
Robert EckelmanOct 15, 20201 minWise words, Great timing Thank you Sam for always sharing. These seem to show up in my inbox just when I need them. Wise words good timing :)...
Robert EckelmanOct 9, 20201 minThe latest streaming trend. Cable networks on a migration to CTV orAs it is called FASTs - free ad-supported streaming TV services more here https://www.connectadtv.com/post/if-you-can-t-beat-them-join-th...
Robert EckelmanOct 8, 20201 min Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.One of the better CTV podcasts I have listened to posted 9/22/20. It is a 25 Minutes Podcast from eMarketer that will save you hours of...
Robert EckelmanOct 6, 20202 minTop five essentials that make my Home Office productive. Tips most can use as we work from homeI have been working from home for almost three years. The COVID pandemic has forced many people to work from home and I believe this will...