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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Could viewership of Election night 2020 be lower than Election Night 2016?
According to media post viewership was down 20% 2020 vs 2016 https://www.connectadtv.com/post/election-night-viewership-falls-by-14-5-mil...
Robert Eckelman
Nov 5, 20201 min read
Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.
Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big. Full chart from AD Age below...
Robert Eckelman
Oct 31, 20201 min read
Fast forward, that is what the COVID pandemic did to CTV.
During the Covid pandemic, people had more time on their hands and less places to go. One of the best options hit the couch and watch TV....
Robert Eckelman
Oct 28, 20201 min read
As of 2020, there are 300 different OTT services. Your current and potential clients are watching.
Is your business keeping up with the changing landscape? The CTV | OTT space can be complicated. Many advertisers and media companies are...
Robert Eckelman
Oct 21, 20201 min read
we are in a demos plus world. media measurement can be complicated
The current measurement is a bit antiquated. Nielsen was the best we had for a long time. ComScore came along and changed measurement for...
Robert Eckelman
Oct 19, 20201 min read
Wise words, Great timing
Thank you Sam for always sharing. These seem to show up in my inbox just when I need them. Wise words good timing :)...
Robert Eckelman
Oct 15, 20201 min read
The latest streaming trend. Cable networks on a migration to CTV or
As it is called FASTs - free ad-supported streaming TV services more here https://www.connectadtv.com/post/if-you-can-t-beat-them-join-th...
Robert Eckelman
Oct 9, 20201 min read
Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.
One of the better CTV podcasts I have listened to posted 9/22/20. It is a 25 Minutes Podcast from eMarketer that will save you hours of...
Robert Eckelman
Oct 8, 20201 min read
Top five essentials that make my Home Office productive. Tips most can use as we work from home
I have been working from home for almost three years. The COVID pandemic has forced many people to work from home and I believe this will...
Robert Eckelman
Oct 6, 20202 min read
The changing delivery of your favorite Audio & Video is in hyperspeed,
Cable, Broadcast has moved to Streaming. There is truly fantastic and personalized content for everyone. My favorite shows today are...
Robert Eckelman
Oct 2, 20201 min read
When things get tough remember what you did to become successful. Good Karma never hurts :)
https://www.connectadtv.com/post/i-spend-the-first-5-minutes-and-last-5-minutes-of-every-day-the-same-way
Robert Eckelman
Oct 1, 20201 min read
Control your thoughts, sometimes it is hard.
Control your feelings, sometimes that is harder. Master your thoughts & feelings and you control your destiny. To that, I share these 7...
Robert Eckelman
Sep 10, 20201 min read
Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?
They will (I hope they do) but they will have to change. Five years from now Broadcast TV and traditional cable will look much different....
Robert Eckelman
Sep 3, 20201 min read
I set up a call with people I knew, liked, & respected. I was excited & prepared, I had...
something great for them. Then something unexpected happened. I was terrible. I wish I had recorded the call to learn from. I did not but...
Robert Eckelman
Sep 2, 20201 min read
What you say about yourself pales in comparison to what customers say about you
It is why I left a large company and started my own business. In the past my loyalty was split between company and client, now I am 100%...
Robert Eckelman
Aug 23, 20201 min read
CTV and OTT are different even if some people claim they are the same.
There is a lot of confusion surrounding CTV and OTT. Here is a great article, not from me, that will fully explain the differences....
Robert Eckelman
Aug 17, 20201 min read
TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels
After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now...
Robert Eckelman
Aug 17, 20201 min read
Finally A simple definition of the difference between CTV and OTT?
CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or...
Robert Eckelman
Aug 7, 20201 min read
The Economy of the internet
https://bit.ly/3kfDFwK LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT
Robert Eckelman
Aug 6, 20201 min read
Combine emotion & relevance and it is pure magic.
Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert Eckelman
Jul 31, 20201 min read
CTV = Connected TV | OTT = Over The Top TV
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