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  • Robert Eckelman

we are in a demos plus world. media measurement can be complicated




The current measurement is a bit antiquated.


Nielsen was the best we had for a long time. ComScore came along and changed measurement for the better. Measurement should be continually changing and adapting to how we consume media. The current measurement for CTV is in its infancy. It will get better, but even in its current state it is pretty darn good


Read full article here

https://www.connectadtv.com/post/measurement-for-ctv-is-getting-better-even-in-its-current-state-it-is-pretty-darn-good

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