During the Covid pandemic, people had more time on their hands and less places to go. One of the best options hit the couch and watch TV.
All the research will tell you that video consumption is up dramatically since the pandemic hit. The biggest benefactor has been CTV. The adoption of streaming in a few months has been what many would have expected to see over several years. The accelerated growth of CTV has made TV addressable.
While this is fantastic there are many critical issues that need to be addressed and improved. Rest assured see TV is getting better all the time. If you are an advertiser or marketer there is no need to wait, CTV pretty good right now.
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