Is your business keeping up with the changing landscape? The CTV | OTT space can be complicated. Many advertisers and media companies are rushing in to grab their share of the glory. Keep in mind there are many half-time sellers with partial knowledge.
CTV is an amazing opportunity for many, it combines the best of TV and Digital. Maximize your CTV investment, talk to a company that specializes in the CTV | OTT, one that runs the entire campaign from strategy and build to optimization, reporting and total fulfillment.
New research from Parks Associates’- through Q3 2020, the number of OTT video services is nearly 300 different services. Almost all services have generated an audience, only six CTV | OTT providers stopped operations in 2020 so far.
Full article here https://bit.ly/34eMot3
Many elaborate streaming services launched in late 2019 and early 2020: Apple TV, Disney Plus, HBO Max, Peacock, Quibi, too many to name.
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Disney and Viacom are both restructuring to focusing more on streaming
Disney- ESPN, ABC, Hulu, Lifetime, History, A&E, and FX, Marvel Studios and Lucasfilm
Viacom-CBS broadcast network, cable channels such as MTV, BET, Nickelodeon, Comedy Central, CBS All Access, Paramount Pictures studio, and interests in other large movie studios, …
CTV | OTT is clearly the wave of the Now. I don't say the future anymore.
CTV OTT always getting better.
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