Robert Eckelman
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Nov 16, 2021
- 1 min
How can CTV possibly get better? How about a $15 Roku Player.
Just in time for Black Friday Walmart is offering Big discounts on Roku Streaming products. The Roku LE will be on sale for just $15 and...
Robert Eckelman
- Nov 11, 2021
- 1 min
Learning from the leaders. 8 thoughts to brighten your day
1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...
Robert Eckelman
- Nov 11, 2021
- 0 min
Robert Eckelman
- Nov 11, 2021
- 1 min
I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy
1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...
Robert Eckelman
- Nov 8, 2021
- 0 min
Robert Eckelman
- Oct 23, 2021
- 1 min
Big star, short commercial, little copy, big impact-
Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...
Robert Eckelman
- Oct 22, 2021
- 1 min
If you view the glass water as half empty, turn it over. There is always a bright side
When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...
Robert Eckelman
- Oct 18, 2021
- 1 min
I am a fan of Tom Brady on and off the field. It is great when star power & creative collide
FTX CRYPTO is scoring with creative the way Tom Brady scores on defenses. Here is what is even more impressive. Brady is walking the talk...
Robert Eckelman
- Sep 20, 2021
- 1 min
CTV running through the diffusion curve like a cheetah at high speed
The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to...
Robert Eckelman
- Sep 14, 2021
- 0 min
Robert Eckelman
- Sep 13, 2021
- 1 min
Just words, but words can be very powerful. The MRC is redefining CTV & OTT.
There is room for improvement on this new and improved definition. Anything worth doing is worth doing right. There is a difference...
Robert Eckelman
- Sep 10, 2021
- 1 min
Everything Tom Brady does is great including the advertising he is involved with
Tom Brady can throw and pitch
Robert Eckelman
- Sep 9, 2021
- 0 min
Robert Eckelman
- Aug 30, 2021
- 1 min
Positive outcomes start with a positive mindset
7 good thoughts to start your September Thank you for sharing sam.
Robert Eckelman
- Aug 26, 2021
- 1 min
Theaters & Movies are not going away but the way we view them is changing.
As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...
Robert Eckelman
- Aug 10, 2021
- 1 min
We all want our advertising to resonate with our intended audiences. What about recall?
We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...
Robert Eckelman
- Aug 4, 2021
- 1 min
Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.
Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship. There are...
Robert Eckelman
- Jul 30, 2021
- 1 min
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊....
Robert Eckelman
- Jul 28, 2021
- 0 min
CTV = Connected TV | OTT = Over The Top TV
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