Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship.
There are times when it is good and bad to use acronyms & jargon. Studies show excessive use can cause clients to become confused, uninterested, and possibly think of you as untrustworthy.
In some situations acronyms & jargon
Produces efficient & accurate communication.
Facilitate social bonding & membership
Reinforce a shared identity
Full article here