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Blog Post

  • Writer's pictureRobert Eckelman

Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.

Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship.

There are times when it is good and bad to use acronyms & jargon. Studies show excessive use can cause clients to become confused, uninterested, and possibly think of you as untrustworthy.

In some situations acronyms & jargon

Produces efficient & accurate communication.

Facilitate social bonding & membership

Reinforce a shared identity

Full article here


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