Robert Eckelman
Just words, but words can be very powerful. The MRC is redefining CTV & OTT.
There is room for improvement on this new and improved definition. Anything worth doing is worth doing right.
There is a difference between CTV, OTT, and Ads Everywhere ( TV Everywhere)
More here
https://www.connectadtv.com/post/small-change-big-difference
