Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

30 Quibi shows released with great fanfare 45 more titles to go :)

Jul 13, 2021
1 min

30 Quibi shows released with great fanfare 45 more titles to go :)

In just 2 weeks Roku delivers more audience than Quibi did 8 months. Quibi had plenty of promotion, the content was good, they just did...

To the moon! CTV has taken off like a rocket or at least...

Robert Eckelman

Jul 12, 2021
1 min

To the moon! CTV has taken off like a rocket or at least...

like Virgin Galactic. Millions of people are watching FAST- free ad-supported streaming TV. Roku, Pluto, Tubi dominate. These...

There is a current dust-up between Roku & Spectrum that may impact your ad schedule.

Robert Eckelman

Jul 8, 2021
1 min

There is a current dust-up between Roku & Spectrum that may impact your ad schedule.

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform. The dissension between Spectrum and...

I started my day by making my bed. Watch this 5:47 min clip and you may also

Robert Eckelman

Jul 8, 2021
1 min

I started my day by making my bed. Watch this 5:47 min clip and you may also

This is a powerful video for all. Please watch. I found this clip on Linkedin and receive no other benefit than to share and hope this...

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Robert Eckelman

Jun 30, 2021
1 min

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running...

Without the ability to deliver target ads publishers could reduce content and or require paywalls.

Robert Eckelman

Jun 25, 2021
1 min

Without the ability to deliver target ads publishers could reduce content and or require paywalls.

consumers could suffer from larger ad loads and irrelevant messaging. Let's find a win-win. According to a Media Post article...

Google to delay prohibition of 3rd party cookies until late 2023

Robert Eckelman

Jun 24, 2021
1 min

Google to delay prohibition of 3rd party cookies until late 2023

Advertising is a major economic engine of the internet. It is well known that consumers receive free content in exchange for giving...

Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better

Robert Eckelman

Jun 21, 2021
1 min

Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better

Quality content from the now-defunct streamer service Quibi available for FREE as Roku Originals. https://bit.ly/3vKjJ9T

Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.

Robert Eckelman

Jun 15, 2021
1 min

Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.

Jane Marczewski also known as Nightbirde is amazing. She is talented, courageous, has outstanding composure, and shared a message of...

When I have nothing to do that means my clients, sales team, and operations are all taken care of.

Robert Eckelman

Jun 11, 2021
1 min

When I have nothing to do that means my clients, sales team, and operations are all taken care of.

Having nothing to do does not mean I do nothing. It actually gives me the freedom to do some of my most important work. When my sales...

Robert Eckelman

Jun 8, 2021
1 min

Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade

Great ad, it combines Star Power & Humor. It is still relevant and original. There is even an element of surprise. Brady does not miss on...

Before producing your next ad, think about what consumers want.

Robert Eckelman

Jun 7, 2021
1 min

Before producing your next ad, think about what consumers want.

Here is a great roadmap from Marketing charts. It is easy to think we should include how we respond to Covid 19 but the reality is that...

The largest US companies started by friends & roommates in garages, homes & dorm rooms.

Robert Eckelman

May 27, 2021
1 min

The largest US companies started by friends & roommates in garages, homes & dorm rooms.

More to the story here https://bit.ly/34p4g3D

The early bird has the best chance to get the worm but there are other important things to consider

Robert Eckelman

May 20, 2021
1 min

The early bird has the best chance to get the worm but there are other important things to consider

my original post on promptness was on 5/12. in that post I listed other important factors on building trust and successful outcomes. One...

AT&T loss is likely a CTV | Streaming gain.

Robert Eckelman

May 17, 2021
1 min

AT&T loss is likely a CTV | Streaming gain.

It was only 3 years ago when AT&T stormed into the media business with an $85 billion purchase of Time Warner. AT&T had visions of taking...

This is Not a fishing story unless you're fishing for new clients

Robert Eckelman

May 12, 2021
1 min

This is Not a fishing story unless you're fishing for new clients

Ever hear the story the early bird gets the worm. It's true but you have to be more than just early. Here are other value propositions...

More addressability, larger scale, better targeting, increased relevancy, superior ROI

Robert Eckelman

Apr 21, 2021
1 min

More addressability, larger scale, better targeting, increased relevancy, superior ROI

All of this is happening as CTV & Streaming surge. According to the Pew Research Center, Traditional Cable and Satellite have fallen 26%...

There is an abundance of headlines from the CTV| OTT | Streaming industry

Robert Eckelman

Apr 14, 2021
1 min

There is an abundance of headlines from the CTV| OTT | Streaming industry

Trying to make sense of them all is like trying to catch lightning in a bottle. I can not go 24 hours without seeing enticing CTV | OTT |...

CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.

Robert Eckelman

Apr 11, 2021
1 min

CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.

Recipe for success and an understanding of CTV | OTT | Streaming Start with a company that has a solid understanding of where the CTV |...

CTV is the consumer's default choice. Advertisers and Viewers have new options.

Robert Eckelman

Apr 7, 2021
1 min

CTV is the consumer's default choice. Advertisers and Viewers have new options.

While your television does not look different there’s a good chance your services do. Possibly you have cut the cord or added streaming...

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

30 Quibi shows released with great fanfare 45 more titles to go :)

To the moon! CTV has taken off like a rocket or at least...

There is a current dust-up between Roku & Spectrum that may impact your ad schedule.

I started my day by making my bed. Watch this 5:47 min clip and you may also

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Without the ability to deliver target ads publishers could reduce content and or require paywalls.

Google to delay prohibition of 3rd party cookies until late 2023

Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better

Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.

When I have nothing to do that means my clients, sales team, and operations are all taken care of.

Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade

Before producing your next ad, think about what consumers want.

The largest US companies started by friends & roommates in garages, homes & dorm rooms.

The early bird has the best chance to get the worm but there are other important things to consider

AT&T loss is likely a CTV | Streaming gain.

This is Not a fishing story unless you're fishing for new clients

More addressability, larger scale, better targeting, increased relevancy, superior ROI

There is an abundance of headlines from the CTV| OTT | Streaming industry

CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.

CTV is the consumer's default choice. Advertisers and Viewers have new options.

The LAWonCTV mission- help law firms increase the right cases & reduce cost per case. We achieve results for our clients through premium CTV |OTT networks & content, data-driven precision targeting, superior reporting & analytics, campaign optimization, and a 100% transparency guarantee.

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