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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Big star, short commercial, little copy, big impact-
Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...
Robert Eckelman
Oct 23, 20211 min read
If you view the glass water as half empty, turn it over. There is always a bright side
When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...
Robert Eckelman
Oct 22, 20211 min read
I am a fan of Tom Brady on and off the field. It is great when star power & creative collide
FTX CRYPTO is scoring with creative the way Tom Brady scores on defenses. Here is what is even more impressive. Brady is walking the talk...
Robert Eckelman
Oct 18, 20211 min read
CTV running through the diffusion curve like a cheetah at high speed
The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to...
Robert Eckelman
Sep 20, 20211 min read
Robert Eckelman
Sep 14, 20210 min read
Just words, but words can be very powerful. The MRC is redefining CTV & OTT.
There is room for improvement on this new and improved definition. Anything worth doing is worth doing right. There is a difference...
Robert Eckelman
Sep 13, 20211 min read
Everything Tom Brady does is great including the advertising he is involved with
Tom Brady can throw and pitch
Robert Eckelman
Sep 10, 20211 min read
Robert Eckelman
Sep 9, 20210 min read
Positive outcomes start with a positive mindset
7 good thoughts to start your September Thank you for sharing sam.
Robert Eckelman
Aug 30, 20211 min read
Theaters & Movies are not going away but the way we view them is changing.
As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...
Robert Eckelman
Aug 26, 20211 min read
We all want our advertising to resonate with our intended audiences. What about recall?
We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...
Robert Eckelman
Aug 10, 20211 min read
Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.
Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship. There are...
Robert Eckelman
Aug 4, 20211 min read
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊....
Robert Eckelman
Jul 30, 20211 min read
Robert Eckelman
Jul 28, 20210 min read
Ordinary people can have extraordinary success through 10,000 hours of practice
In Malcolm Gladwell's book Outliers, Gladwell writes ordinary people can have extraordinary success through 10,000 hours of practice. Tom...
Robert Eckelman
Jul 27, 20211 min read
Viewing the Summer Olympics so much better with the Roku Olympic Hub.
The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events,...
Robert Eckelman
Jul 26, 20211 min read
Addressable advertising continues to grow as CTV consumption increases
According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite...
Robert Eckelman
Jul 16, 20211 min read
30 Quibi shows released with great fanfare 45 more titles to go :)
In just 2 weeks Roku delivers more audience than Quibi did 8 months. Quibi had plenty of promotion, the content was good, they just did...
Robert Eckelman
Jul 13, 20211 min read
To the moon! CTV has taken off like a rocket or at least...
like Virgin Galactic. Millions of people are watching FAST- free ad-supported streaming TV. Roku, Pluto, Tubi dominate. These...
Robert Eckelman
Jul 12, 20211 min read
I started my day by making my bed. Watch this 5:47 min clip and you may also
This is a powerful video for all. Please watch. I found this clip on Linkedin and receive no other benefit than to share and hope this...
Robert Eckelman
Jul 8, 20211 min read
CTV = Connected TV | OTT = Over The Top TV
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