Robert Eckelman
I started my day by making my bed. Watch this 5:47 min clip and you may also
This is a powerful video for all. Please watch. I found this clip on Linkedin and receive no other benefit than to share and hope this...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Jun 30, 2021
- 1 min
Tampa is the lightning capital of North America & home to the Stanley Cup Lightning
Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running...
Robert Eckelman
- Jun 25, 2021
- 1 min
Without the ability to deliver target ads publishers could reduce content and or require paywalls.
consumers could suffer from larger ad loads and irrelevant messaging. Let's find a win-win. According to a Media Post article...
Robert Eckelman
- Jun 24, 2021
- 1 min
Google to delay prohibition of 3rd party cookies until late 2023
Advertising is a major economic engine of the internet. It is well known that consumers receive free content in exchange for giving...
Robert Eckelman
- Jun 21, 2021
- 1 min
Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better
Quality content from the now-defunct streamer service Quibi available for FREE as Roku Originals. https://bit.ly/3vKjJ9T
Robert Eckelman
- Jun 15, 2021
- 1 min
Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.
Jane Marczewski also known as Nightbirde is amazing. She is talented, courageous, has outstanding composure, and shared a message of...
Robert Eckelman
- Jun 11, 2021
- 1 min
When I have nothing to do that means my clients, sales team, and operations are all taken care of.
Having nothing to do does not mean I do nothing. It actually gives me the freedom to do some of my most important work. When my sales...
Robert Eckelman
- Jun 8, 2021
- 1 min
Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade
Great ad, it combines Star Power & Humor. It is still relevant and original. There is even an element of surprise. Brady does not miss on...
Robert Eckelman
- Jun 7, 2021
- 1 min
Before producing your next ad, think about what consumers want.
Here is a great roadmap from Marketing charts. It is easy to think we should include how we respond to Covid 19 but the reality is that...
Robert Eckelman
- May 27, 2021
- 1 min
The largest US companies started by friends & roommates in garages, homes & dorm rooms.
More to the story here https://bit.ly/34p4g3D
Robert Eckelman
- May 20, 2021
- 1 min
The early bird has the best chance to get the worm but there are other important things to consider
my original post on promptness was on 5/12. in that post I listed other important factors on building trust and successful outcomes. One...
Robert Eckelman
- May 17, 2021
- 1 min
AT&T loss is likely a CTV | Streaming gain.
It was only 3 years ago when AT&T stormed into the media business with an $85 billion purchase of Time Warner. AT&T had visions of taking...
Robert Eckelman
- May 12, 2021
- 1 min
This is Not a fishing story unless you're fishing for new clients
Ever hear the story the early bird gets the worm. It's true but you have to be more than just early. Here are other value propositions...
Robert Eckelman
- Apr 21, 2021
- 1 min
More addressability, larger scale, better targeting, increased relevancy, superior ROI
All of this is happening as CTV & Streaming surge. According to the Pew Research Center, Traditional Cable and Satellite have fallen 26%...
Robert Eckelman
- Apr 14, 2021
- 1 min
There is an abundance of headlines from the CTV| OTT | Streaming industry
Trying to make sense of them all is like trying to catch lightning in a bottle. I can not go 24 hours without seeing enticing CTV | OTT |...
Robert Eckelman
- Apr 11, 2021
- 1 min
CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.
Recipe for success and an understanding of CTV | OTT | Streaming Start with a company that has a solid understanding of where the CTV |...
Robert Eckelman
- Apr 9, 2021
- 1 min
Keep your thoughts positive.
1. Time doesn’t change things. We change things in time. 2. There is nothing like a dream to create the future. 3. Procrastinators...
Robert Eckelman
- Apr 7, 2021
- 1 min
CTV is the consumer's default choice. Advertisers and Viewers have new options.
While your television does not look different there’s a good chance your services do. Possibly you have cut the cord or added streaming...
Robert Eckelman
- Apr 2, 2021
- 1 min
CTV AD Spend looking to catch up to viewership increases in 2021
Streaming is TV only better. Ad spend has not caught up yet but it will. Currently, only 3%-12% of ad spend is allocated to streaming....
Robert Eckelman
- Mar 24, 2021
- 1 min
Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.
How will consumer spending change in 2021? Here is a good article from Offers.com. I know Offers.com seems like a strange place to get...
CTV = Connected TV | OTT = Over The Top TV
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