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  • Robert Eckelman

More addressability, larger scale, better targeting, increased relevancy, superior ROI

All of this is happening as CTV & Streaming surge.

According to the Pew Research Center, Traditional Cable and Satellite have fallen 26% in the last 5+ years (2015-2021). Cable and Satellite penetration are now at just 56%. The audience is moving to CTV & Streaming.

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