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  • Robert Eckelman

CTV AD Spend looking to catch up to viewership increases in 2021

Streaming is TV only better. Ad spend has not caught up yet but it will. Currently, only 3%-12% of ad spend is allocated to streaming. The streaming ad spend range comes from many different sources, but it is consensus that CTV is under-budgeted.

According to the IAB more than 50% of advertisers shifting budget from broadcast and cable to CTV (E-marketer Oct 2020)

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