CTV AD Spend looking to catch up to viewership increases in 2021
Streaming is TV only better. Ad spend has not caught up yet but it will. Currently, only 3%-12% of ad spend is allocated to streaming. The streaming ad spend range comes from many different sources, but it is consensus that CTV is under-budgeted.
According to the IAB more than 50% of advertisers shifting budget from broadcast and cable to CTV (E-marketer Oct 2020)
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