CTV is the consumer's default choice. Advertisers and Viewers have new options.
While your television does not look different there’s a good chance your services do. Possibly you have cut the cord or added streaming services, many / most consumers did in 2020 and are continuing the trend into 2021.
“CTV isn’t a different type of TV. It’s a different way of watching TV,” It is also a different way of advertising.
I post and promote CTV often. when I see a good article I also like to share.
Here is an article I found in the Boston Globe. It is good, an easy read, and accurate, enjoy.