Robert EckelmanFeb 9, 20211 minSuper Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this?...
Robert EckelmanFeb 1, 20211 minAverage :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awarenessSunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also...
Robert EckelmanJan 29, 20211 minViewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :) Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts
Robert EckelmanJan 28, 20211 minGuess who is sidelined for Sunday's big gameIn addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...