Robert Eckelman
Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Daily use of online services
#1 Weather 62%
#2 Watch TV shows and movies 61%.
Chart from Marketing Charts
Daily use of online services
#1 Weather 62%
#2 Watch TV shows and movies 61%.
Chart from Marketing Charts
Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV. Media Math
Good video for motivation