Robert Eckelman
There is an abundance of headlines from the CTV| OTT | Streaming industry
Trying to make sense of them all is like trying to catch lightning in a bottle. I can not go 24 hours without seeing enticing CTV | OTT |...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Apr 11, 2021
- 1 min
CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.
Recipe for success and an understanding of CTV | OTT | Streaming Start with a company that has a solid understanding of where the CTV |...
Robert Eckelman
- Apr 7, 2021
- 1 min
CTV is the consumer's default choice. Advertisers and Viewers have new options.
While your television does not look different there’s a good chance your services do. Possibly you have cut the cord or added streaming...
Robert Eckelman
- Apr 2, 2021
- 1 min
CTV AD Spend looking to catch up to viewership increases in 2021
Streaming is TV only better. Ad spend has not caught up yet but it will. Currently, only 3%-12% of ad spend is allocated to streaming....
Robert Eckelman
- Mar 24, 2021
- 1 min
Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.
How will consumer spending change in 2021? Here is a good article from Offers.com. I know Offers.com seems like a strange place to get...
Robert Eckelman
- Mar 19, 2021
- 1 min
Hey, football fans go ahead and cut the cord, you will not miss any NFL games.
The 2023 negotiations between the NFL and media companies all include the rights to stream. Now your favorite team will be seen on CTV...
Robert Eckelman
- Mar 15, 2021
- 1 min
Full speed ahead for CTV | Streaming.
We are only in the early chapters for CTV and Streaming. You almost have to work to avoid daily glowing headlines. While 2020 was a year...
Robert Eckelman
- Mar 12, 2021
- 1 min
Oprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes.
https://bit.ly/3eBu1nJ Link to above article I have read many headlines, tweets, and Google searches results. They are all gushing about...
Robert Eckelman
- Mar 10, 2021
- 1 min
2008 to 2019 News Room Employees shrink by almost 25%
https://pewrsr.ch/3erAv8v Full article from Pew Research Center There is an interesting paradox going on in Newsrooms. Whether it is...
Robert Eckelman
- Mar 4, 2021
- 1 min
Tampa Bay Times stops their printing press moves printing to Lakeland.
Should it even be called the Newspaper? I have not physically held a Newspaper in years and I no longer see them in neighborhood...
Robert Eckelman
- Mar 4, 2021
- 1 min
Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported
Orange is Ad-Supported, Yellow is No Advertisements. several studies indicate 70% of subs go for Ad-Supported All streaming services...
Robert Eckelman
- Feb 15, 2021
- 1 min
Client goals first, the rest will take care of itself.
Thank you to Leverage To Scale, Dan Moyle, Amber Vilhauer, for having ConnectADtv as a guest on their Podcast. ConnectADtv is a sister...
Robert Eckelman
- Feb 11, 2021
- 1 min
Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.
Have you ever watched a commercial, loved it, remembered it, but did not know who or what it was for? It happens. Oftentimes because the...
Robert Eckelman
- Feb 9, 2021
- 1 min
Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?
As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this?...
Robert Eckelman
- Feb 1, 2021
- 1 min
Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness
Sunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also...
Robert Eckelman
- Jan 29, 2021
- 1 min
Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)
Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts
Robert Eckelman
- Jan 28, 2021
- 1 min
Guess who is sidelined for Sunday's big game
In addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...
Robert Eckelman
- Jan 22, 2021
- 1 min
The demise of the cookie will not be the end of the world, it will lead to better, privacy compliant
Solutions. Let's face it the internet economy is funded by advertisers. It is the fair exchange between consumers media companies....
Robert Eckelman
- Jan 9, 2021
- 1 min
2020 the year CTV skyrocketed & traditional tv continued its rapid decline.
This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have...
Robert Eckelman
- Jan 7, 2021
- 1 min
Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user
2020 Roku has grown its active accounts by 38% to 51.2 million. According to the article below that surpasses Amazon. numbers don't...
CTV = Connected TV | OTT = Over The Top TV
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