Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?
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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness
Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)
Guess who is sidelined for Sunday's big game
2020 the year CTV skyrocketed & traditional tv continued its rapid decline.
Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user
There are many things we'd like to forget about 2020.
The world is flat. USA Today & parent company shipping 485 Jobs to India
That was fast- Movies & shows released to streaming at the same time or before Theaters & Networks
It has been a tumultuous 2020 with a positive attitude we will persevere and succeed- SISU.
LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs
Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling
Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users
Could viewership of Election night 2020 be lower than Election Night 2016?
Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.
Fast forward, that is what the COVID pandemic did to CTV.
As of 2020, there are 300 different OTT services. Your current and potential clients are watching.
we are in a demos plus world. media measurement can be complicated
Wise words, Great timing
The latest streaming trend. Cable networks on a migration to CTV or
CTV = Connected TV | OTT = Over The Top TV