Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

CTV AD Spend looking to catch up to viewership increases in 2021

Apr 2, 2021
1 min

CTV AD Spend looking to catch up to viewership increases in 2021

Streaming is TV only better. Ad spend has not caught up yet but it will. Currently, only 3%-12% of ad spend is allocated to streaming....

Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.

Robert Eckelman

Mar 24, 2021
1 min

Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.

How will consumer spending change in 2021? Here is a good article from Offers.com. I know Offers.com seems like a strange place to get...

Hey, football fans go ahead and cut the cord, you will not miss any NFL games.

Robert Eckelman

Mar 19, 2021
1 min

Hey, football fans go ahead and cut the cord, you will not miss any NFL games.

The 2023 negotiations between the NFL and media companies all include the rights to stream. Now your favorite team will be seen on CTV...

Robert Eckelman

Mar 15, 2021
1 min

Full speed ahead for CTV | Streaming.

We are only in the early chapters for CTV and Streaming. You almost have to work to avoid daily glowing headlines. While 2020 was a year...

Oprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes.

Robert Eckelman

Mar 12, 2021
1 min

Oprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes.

https://bit.ly/3eBu1nJ Link to above article I have read many headlines, tweets, and Google searches results. They are all gushing about...

2008 to 2019 News Room Employees shrink by almost 25%

Robert Eckelman

Mar 10, 2021
1 min

2008 to 2019 News Room Employees shrink by almost 25%

https://pewrsr.ch/3erAv8v Full article from Pew Research Center There is an interesting paradox going on in Newsrooms. Whether it is...

Tampa Bay Times stops their printing press moves printing to Lakeland.

Robert Eckelman

Mar 4, 2021
1 min

Tampa Bay Times stops their printing press moves printing to Lakeland.

Should it even be called the Newspaper? I have not physically held a Newspaper in years and I no longer see them in neighborhood...

Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported

Robert Eckelman

Mar 4, 2021
1 min

Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported

Orange is Ad-Supported, Yellow is No Advertisements. several studies indicate 70% of subs go for Ad-Supported All streaming services...

Client goals first, the rest will take care of itself.

Robert Eckelman

Feb 15, 2021
1 min

Client goals first, the rest will take care of itself.

Thank you to Leverage To Scale, Dan Moyle, Amber Vilhauer, for having ConnectADtv as a guest on their Podcast. ConnectADtv is a sister...

Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.

Robert Eckelman

Feb 11, 2021
1 min

Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.

Have you ever watched a commercial, loved it, remembered it, but did not know who or what it was for? It happens. Oftentimes because the...

Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?

Robert Eckelman

Feb 9, 2021
1 min

Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?

As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this?...

Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness

Robert Eckelman

Feb 1, 2021
1 min

Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness

Sunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also...

Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Robert Eckelman

Jan 29, 2021
1 min

Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts

Guess who is sidelined for Sunday's big game

Robert Eckelman

Jan 28, 2021
1 min

Guess who is sidelined for Sunday's big game

In addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...

The demise of the cookie will not be the end of the world, it will lead to better, privacy compliant

Robert Eckelman

Jan 22, 2021
1 min

The demise of the cookie will not be the end of the world, it will lead to better, privacy compliant

Solutions. Let's face it the internet economy is funded by advertisers. It is the fair exchange between consumers media companies....

2020 the year CTV skyrocketed & traditional tv continued its rapid decline.

Robert Eckelman

Jan 9, 2021
1 min

2020 the year CTV skyrocketed & traditional tv continued its rapid decline.

This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have...

Robert Eckelman

Jan 7, 2021
1 min

Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user

2020 Roku has grown its active accounts by 38% to 51.2 million. According to the article below that surpasses Amazon. numbers don't...

There are many things we'd like to forget about 2020.

Robert Eckelman

Dec 30, 2020
1 min

There are many things we'd like to forget about 2020.

My heart goes out to all affected by Covid. Most of us will recover, as a country, we will learn and be better prepared. "Those that fail...

The world is flat. USA Today & parent company shipping 485 Jobs to India

Robert Eckelman

Dec 16, 2020
1 min

The world is flat. USA Today & parent company shipping 485 Jobs to India

This is a post, not a judgment. I know how I feel about it and I will keep that to myself. Full disclosure I did work for Gannett years...

Ad Revenue doubles on Fox-owned Tubi in 2020.

Robert Eckelman

Dec 14, 2020
1 min

Ad Revenue doubles on Fox-owned Tubi in 2020.

In March 202O Fox purchased Tubi for $440 Million. Financial executives from Fox now say Tubi revenue could surpass broadcast network...

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

CTV AD Spend looking to catch up to viewership increases in 2021

Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.

Hey, football fans go ahead and cut the cord, you will not miss any NFL games.

Full speed ahead for CTV | Streaming.

Oprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes.

2008 to 2019 News Room Employees shrink by almost 25%

Tampa Bay Times stops their printing press moves printing to Lakeland.

Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported

Client goals first, the rest will take care of itself.

Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.

Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?

Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness

Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Guess who is sidelined for Sunday's big game

The demise of the cookie will not be the end of the world, it will lead to better, privacy compliant

2020 the year CTV skyrocketed & traditional tv continued its rapid decline.

Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user

There are many things we'd like to forget about 2020.

The world is flat. USA Today & parent company shipping 485 Jobs to India

Ad Revenue doubles on Fox-owned Tubi in 2020.

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