Oprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes.
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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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https://bit.ly/3eBu1nJ Link to above article I have read many headlines, tweets, and Google searches results. They are all gushing about...
Robert Eckelman
- Mar 10, 2021
- 1 min
2008 to 2019 News Room Employees shrink by almost 25%
https://pewrsr.ch/3erAv8v Full article from Pew Research Center There is an interesting paradox going on in Newsrooms. Whether it is...
Robert Eckelman
- Mar 4, 2021
- 1 min
Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported
Orange is Ad-Supported, Yellow is No Advertisements. several studies indicate 70% of subs go for Ad-Supported All streaming services...
Robert Eckelman
- Feb 11, 2021
- 1 min
Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.
Have you ever watched a commercial, loved it, remembered it, but did not know who or what it was for? It happens. Oftentimes because the...
Robert Eckelman
- Feb 9, 2021
- 1 min
Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?
As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this?...
Robert Eckelman
- Feb 1, 2021
- 1 min
Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness
Sunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also...
Robert Eckelman
- Jan 29, 2021
- 1 min
Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)
Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts
Robert Eckelman
- Jan 28, 2021
- 1 min
Guess who is sidelined for Sunday's big game
In addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...
Robert Eckelman
- Jan 9, 2021
- 1 min
2020 the year CTV skyrocketed & traditional tv continued its rapid decline.
This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have...
CTV = Connected TV | OTT = Over The Top TV
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