Robert Eckelman
From To-Do to To-Done. 2 letters different but a world apart.
To-Do List- A list of things you need to do. Typically a call list (calls you need to make but often don't get done. In business this may...
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Blog
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Mar 21, 2022
- 1 min
Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all...
Robert Eckelman
- Feb 28, 2022
- 0 min
Robert Eckelman
- Feb 23, 2022
- 1 min
In Business Trust and Honesty are king.
In Business Trust and Honesty are keys to building strong lasting relationships and referrals. They take years to build and can be...
Robert Eckelman
- Feb 3, 2022
- 1 min
An Attitude of gratitude can take some work but pays big dividends
Morning routine that sets the tone for the day. Up early Quiet and deep breathing (Wim Hof Breathing, or Box Breathing) Mentally...
Robert Eckelman
- Jan 3, 2022
- 1 min
What you say about others says a lot about you
Here is a little addition to one of the golden rules we all should have learned when we were in elementary school. “If you have nothing...
Robert Eckelman
- Dec 19, 2021
- 1 min
Joe and Joe total doppelgangers
the question is who is A and who is B? you will likely guess is correct but if they were both in football jerseys and both had gray hair...
Robert Eckelman
- Dec 17, 2021
- 1 min
49% of US High-Speed HH have 4+ OTT Subscription services
According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better...
Robert Eckelman
- Dec 16, 2021
- 1 min
Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.
They are all good when used correctly and or in combination. They are also very different. Ad impressions are not all equal, they deliver...
Robert Eckelman
- Dec 13, 2021
- 1 min
Pelotons response to the death of Mr. Big -swift and brilliant
Just a few days ago it was announced a key character in a well-known TV series died after a hard Peloton workout. Within about 48 hours...
Robert Eckelman
- Dec 9, 2021
- 1 min
Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.
I think the key is understanding winning is not an individual goal. Think of how your efforts impact those around you. If your commitment...
Robert Eckelman
- Dec 2, 2021
- 1 min
success happens when you have the right strategy, commitment, courage, vision, motivation…
One of my favorite stories is David & Goliath, I have never thought of this as a religious story, but It is a story I play out in my...
Robert Eckelman
- Dec 1, 2021
- 1 min
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better
Robert Eckelman
- Nov 16, 2021
- 1 min
How can CTV possibly get better? How about a $15 Roku Player.
Just in time for Black Friday Walmart is offering Big discounts on Roku Streaming products. The Roku LE will be on sale for just $15 and...
Robert Eckelman
- Nov 11, 2021
- 1 min
Learning from the leaders. 8 thoughts to brighten your day
1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...
Robert Eckelman
- Nov 11, 2021
- 0 min
Robert Eckelman
- Nov 11, 2021
- 1 min
I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy
1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...
Robert Eckelman
- Nov 8, 2021
- 0 min
Robert Eckelman
- Oct 23, 2021
- 1 min
Big star, short commercial, little copy, big impact-
Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...
Robert Eckelman
- Oct 22, 2021
- 1 min
If you view the glass water as half empty, turn it over. There is always a bright side
When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...
CTV = Connected TV | OTT = Over The Top TV
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