Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Nov 11, 2021
1 min

I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy

1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...

Robert Eckelman

Nov 8, 2021
0 min

Who enjoys calling the cable company. Is this deja vu. Time for a better retention strategy

Robert Eckelman

Oct 23, 2021
1 min

Big star, short commercial, little copy, big impact-

Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...

Robert Eckelman

Oct 18, 2021
1 min

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

FTX CRYPTO is scoring with creative the way Tom Brady scores on defenses. Here is what is even more impressive. Brady is walking the talk...

Robert Eckelman

Sep 20, 2021
1 min

CTV running through the diffusion curve like a cheetah at high speed

The diffusion curve shows how we adapt to innovation over time. When it comes to #CTV |#OTT |#Streaming our movement from innovators to...

Robert Eckelman

Sep 14, 2021
0 min

Lightning, Rays, Bucs let's do it again. Even Wheel of Fortune sees us at Champa Bay

Robert Eckelman

Sep 13, 2021
1 min

Just words, but words can be very powerful. The MRC is redefining CTV & OTT.

There is room for improvement on this new and improved definition. Anything worth doing is worth doing right. There is a difference...

Robert Eckelman

Sep 10, 2021
1 min

Everything Tom Brady does is great including the advertising he is involved with

Tom Brady can throw and pitch

Robert Eckelman

Sep 9, 2021
0 min

Are you Gritty, watch and you just may commit to Grit.

Positive outcomes start with a positive mindset

Robert Eckelman

Aug 30, 2021
1 min

Positive outcomes start with a positive mindset

7 good thoughts to start your September Thank you for sharing sam.

Theaters & Movies are not going away but the way we view them is changing.

Robert Eckelman

Aug 26, 2021
1 min

Theaters & Movies are not going away but the way we view them is changing.

As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

Robert Eckelman

Aug 24, 2021
1 min

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

As a kid, one of my favorite shows was Get Smart. It was always funny when Don Adams would say “missed it by that much”. As a media...

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

Robert Eckelman

Aug 18, 2021
1 min

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

The other day a friend told me about a show called Finding My Roots on PBS. It is a show where Dr. Henry Gates, a renowned scholar,...

We all want our advertising to resonate with our intended audiences. What about recall?

Robert Eckelman

Aug 10, 2021
1 min

We all want our advertising to resonate with our intended audiences. What about recall?

We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...

Robert Eckelman

Aug 4, 2021
1 min

Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.

Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship. There are...

Robert Eckelman

Jul 30, 2021
1 min

Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?

Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊....

Robert Eckelman

Jul 28, 2021
0 min

A few laughs every day helps with productivity. here's how Jerry Seinfeld describes the Olympics

Robert Eckelman

Jul 27, 2021
1 min

Ordinary people can have extraordinary success through 10,000 hours of practice

In Malcolm Gladwell's book Outliers, Gladwell writes ordinary people can have extraordinary success through 10,000 hours of practice. Tom...

Viewing the Summer Olympics so much better with the Roku Olympic Hub.

Robert Eckelman

Jul 26, 2021
1 min

Viewing the Summer Olympics so much better with the Roku Olympic Hub.

The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events,...

Addressable advertising continues to grow as CTV consumption increases

Robert Eckelman

Jul 16, 2021
1 min

Addressable advertising continues to grow as CTV consumption increases

According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite...

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy

Who enjoys calling the cable company. Is this deja vu. Time for a better retention strategy

Big star, short commercial, little copy, big impact-

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

CTV running through the diffusion curve like a cheetah at high speed

Lightning, Rays, Bucs let's do it again. Even Wheel of Fortune sees us at Champa Bay

Just words, but words can be very powerful. The MRC is redefining CTV & OTT.

Everything Tom Brady does is great including the advertising he is involved with

Are you Gritty, watch and you just may commit to Grit.

Positive outcomes start with a positive mindset

Theaters & Movies are not going away but the way we view them is changing.

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

The magic of CTV- I tell my voice control remote what I want to watch, within seconds it’s on screen

We all want our advertising to resonate with our intended audiences. What about recall?

Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.

Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?

A few laughs every day helps with productivity. here's how Jerry Seinfeld describes the Olympics

Ordinary people can have extraordinary success through 10,000 hours of practice

Viewing the Summer Olympics so much better with the Roku Olympic Hub.

Addressable advertising continues to grow as CTV consumption increases

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