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Blog Post

  • Writer's pictureRobert Eckelman

CTV is a disrupter, CTV shifts power from media companies to marketers. Link to Media Post article

CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far superior to traditional linear TV | Cable advertising. TV | CBLE budgets are being impacted now and it will continue. BMO Capital estimates CTV will grow at an annual rate of 223% through 2030.

Have questions about #CTV #OTT #Streaming Let's talk 727 580 4857


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