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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
Jul 28, 20221 min read
There must be bigger plans. NFL+ seems like a snoozer ZZZZ.
The NFL is launching NFL +. You think they would have picked a different name. The last name that ended in + was CNN+ plus. It operated...
Robert Eckelman
Jul 28, 20221 min read
Mickey, Minnie, what are your rules on accepting political advertising? They are quickly changing
One minute I'm reading about Hulu’s decision to block complete categories of political advertisements. The next minute I am reading that...
Robert Eckelman
Jul 28, 20221 min read
Ask and you shall receive, “Me Want Cookie” Long live the cookie!
I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of...
Robert Eckelman
Jul 14, 20221 min read
Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming
There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that...
Robert Eckelman
Jul 14, 20221 min read
Award shows don't generate the audience they once did. Something stranger & it's not Stranger Things
Here is the paradox of annual Award shows. These programs were once tentpole events for traditional networks. ABS, Fox, NBC, and CBS...
Robert Eckelman
Jul 8, 20221 min read
The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more...
Robert Eckelman
Jul 7, 20221 min read
Trust in U.S. Media at an all-time low 26%. Does social media have anything to do with that?
U.S. Trust in media is at 26%, lower than any other country in the world. According to the Reuters Institute, Digital News Report 2022...
CTV = Connected TV | OTT = Over The Top TV
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