Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

There must be bigger plans. NFL+ seems like a snoozer ZZZZ.

Robert Eckelman

Jul 28, 2022
1 min

There must be bigger plans. NFL+ seems like a snoozer ZZZZ.

The NFL is launching NFL +. You think they would have picked a different name. The last name that ended in + was CNN+ plus. It operated for only 30 days (or less) it was a complete disaster and was shut down. In addition to a poor name, my thoughts only, the content is really odd and lacking, in my opinion. Here is what you get with NFL +. Out-of-market preseason games, do we really care? Live local primetime and regular season games on mobile devices only. I think most peopl

Mickey, Minnie, what are your rules on accepting political advertising? They are quickly changing

Robert Eckelman

Jul 28, 2022
1 min

Mickey, Minnie, what are your rules on accepting political advertising? They are quickly changing

One minute I'm reading about Hulu’s decision to block complete categories of political advertisements. The next minute I am reading that Disney, who owns Hulu, has decided Hulu's policy on political advertising will be consistent with the Disney policy across the company’s general entertainment and sports cable networks and ESPN+... .The FCC has long regulated political advertising. There are certain things an ad must contain for a politician or an issue. Stations can reserve

Ask and you shall receive, “Me Want Cookie” Long live the cookie!

Robert Eckelman

Jul 28, 2022
1 min

Ask and you shall receive, “Me Want Cookie” Long live the cookie!

I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of 2022. Just yesterday, 7/27/22, I learned Google was delaying the demise of cookies even further. It now looks like it will be the back half of 2024. This makes me and many digital marketers quite happy. Cookies while not perfect help fuel the growth of the Internet. Marketers rely on cookies, some may over-rely on them, they are important to

Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming

Robert Eckelman

Jul 14, 2022
1 min

Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming

There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that will happen soon will be As- Supported Netflix. It was just released on 7/13 that Netflix has selected Microsoft as their Ad-Supported partner. I 100% did not see that coming, but I am looking forward to an Ad-Supported Netflix. CTV | Streaming | OTT always getting better for viewers and advertisers

Award shows don't generate the audience they once did. Something stranger & it's not Stranger Things

Robert Eckelman

Jul 14, 2022
1 min

Award shows don't generate the audience they once did. Something stranger & it's not Stranger Things

Here is the paradox of annual Award shows. These programs were once tentpole events for traditional networks. ABS, Fox, NBC, and CBS devote 2-3 hours of primetime and tons of promos to generate acclaim and buzz for shows that run on Streaming and Cable. Happy Streaming everyone :) Full article here https://bit.ly/3z4OFqh

The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%

Robert Eckelman

Jul 8, 2022
1 min

The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%

The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more internet-connected TV (CTV) device. 46% of U.S. adults watch CTV daily 62% of adults 18-34 watch CTV daily 54% of adults 35-54 watch CTV daily 24% of adults 55+ watch CTV daily #CTV #Streaming #OTT always getting better for viewers and advertisers

Trust in U.S. Media at an all-time low 26%. Does social media have anything to do with that?

Robert Eckelman

Jul 7, 2022
1 min

Trust in U.S. Media at an all-time low 26%. Does social media have anything to do with that?

U.S. Trust in media is at 26%, lower than any other country in the world. According to the Reuters Institute, Digital News Report 2022 https://bit.ly/3nLG8lA The study also indicates 42% of U.S. adults actively avoid the news. Why listen to someone else's point of view when you can amplify your thoughts on social media. I am not saying social media is bad, but for all the positives there can be negatives such as limiting thoughts and when misused can be harmful. Plenty of art

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Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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