7 good thoughts to start your September Thank you for sharing sam.

As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting larger. Theaters & Movies are not going away but the way we view them may change. COVID has definitely impacted an evening out at the movie theater. But movie theaters are dealing with much more than just the pandemic. The movie industry as a whole has changed. Many movie studios are releasing new movies directly to streaming, as part of stream

As a kid, one of my favorite shows was Get Smart. It was always funny when Don Adams would say “missed it by that much”. As a media professional, ratings are anything but funny, and missing it by that much can cost lots of money. Nielsen remains confident in their current measurement solutions others are iffy. There was a time when Nielsen was the only game in town. Over the last few years, media has changed at warp speed. Has measurement kept pace? Full article from ADWEEK h

The other day a friend told me about a show called Finding My Roots on PBS. It is a show where Dr. Henry Gates, a renowned scholar, invites well-known guests on and digs deep into their family roots. Actually, he has a highly skilled team that looks into everything from DNA two birth records in other countries. They go back generations. While this may seem boring, even if you're not into genealogy it is entertaining. After my friend's recommendation, I thought I would give i

We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring famous actors or athletes. I think the most important part of a great commercial is recall. Remembering the advertiser, the product, the feature, and the benefit. This has proven to be a challenge in our over messaged society. Have you ever seen a great ad but forgot the advertiser? chances are you have. Adding a QR code to your local #CTV #OT

Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship. There are times when it is good and bad to use acronyms & jargon. Studies show excessive use can cause clients to become confused, uninterested, and possibly think of you as untrustworthy. In some situations acronyms & jargon Produces efficient & accurate communication. Facilitate social bonding & membership Reinforce a shared identity Full article here