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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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Positive outcomes start with a positive mindset

Positive outcomes start with a positive mindset

Positive outcomes start with a positive mindset

7 good thoughts to start your September Thank you for sharing sam.

Robert Eckelman

Aug 30, 20211 min read

Theaters & Movies are not going away but the way we view them is changing.

Theaters & Movies are not going away but the way we view them is changing.

Theaters & Movies are not going away but the way we view them is changing.

As of July 2021, 33% of TV viewers have paid to stream new movie releases at their homes. It appears like that number is only getting...

Robert Eckelman

Aug 26, 20211 min read

Get Smart- It was funny when Don Adams would say “Missed It By That Much"

As a kid, one of my favorite shows was Get Smart. It was always funny when Don Adams would say “missed it by that much”. As a media...

Robert Eckelman

Aug 24, 20211 min read

We all want our advertising to resonate with our intended audiences. What about recall?

We all want our advertising to resonate with our intended audiences. What about recall?

We all want our advertising to resonate with our intended audiences. What about recall?

We have all seen entertaining, clever, commercials. Some are produced on small budget others are like Hollywood productions featuring...

Robert Eckelman

Aug 10, 20211 min read

Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.

Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.

Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.

Let acronyms & jargon become your client’s idea. When clients start to speak your language, you have built a relationship. There are...

Robert Eckelman

Aug 4, 20211 min read

CTV = Connected TV | OTT = Over The Top TV

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