As a kid, one of my favorite shows was Get Smart. It was always funny when Don Adams would say “missed it by that much”.
As a media professional, ratings or anything but funny and missing it by that much can cost lots of money. Nielsen remains confident in their current measurement solutions others are iffy. There was a time when Nielsen was the only game in town. Over the last few years, media has changed at warp speed. Has measurement kept pace?
Full article from ADWEEK here https://bit.ly/3gtvD2V