Robert EckelmanMar 31, 20211 minA wise man told me the answers are in the questions. Here are 2 questions relating to media costsThere is a place for TV, Cable, CTV, and more in local advertising budgets. This post is about media math. A wise man once told me the...
Robert EckelmanMar 24, 20211 minThank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020. How will consumer spending change in 2021? Here is a good article from Offers.com. I know Offers.com seems like a strange place to get...
Robert EckelmanMar 16, 20211 min2021 Grammy Ratings plunge 53%. CTV enables marketers to buy audiences rather than programs.Full article from Variety https://bit.ly/3bScohS With fragmentation, time-shifting, Cord Cutting...it is hard to pick the right...
Robert EckelmanMar 12, 20211 minOprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes. https://bit.ly/3eBu1nJ Link to above article I have read many headlines, tweets, and Google searches results. They are all gushing about...