Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

A wise man told me the answers are in the questions. Here are 2 questions relating to media costs

There is a place for TV, Cable, CTV, and more in local advertising budgets. This post is about media math. A wise man once told me the...

Robert Eckelman

Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.

How will consumer spending change in 2021? Here is a good article from Offers.com. I know Offers.com seems like a strange place to get...

Robert Eckelman

2021 Grammy Ratings plunge 53%. CTV enables marketers to buy audiences rather than programs.

Full article from Variety https://bit.ly/3bScohS With fragmentation, time-shifting, Cord Cutting...it is hard to pick the right...

Robert Eckelman

Oprah, Harry, Megan- was it really the Royal Curtain or just The Emperor’s New Clothes.

https://bit.ly/3eBu1nJ Link to above article I have read many headlines, tweets, and Google searches results. They are all gushing about...

Robert Eckelman

2008 to 2019 News Room Employees shrink by almost 25%

https://pewrsr.ch/3erAv8v Full article from Pew Research Center There is an interesting paradox going on in Newsrooms. Whether it is...

Robert Eckelman

Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported

Orange is Ad-Supported, Yellow is No Advertisements. several studies indicate 70% of subs go for Ad-Supported All streaming services...

CTV = Connected TV | OTT = Over The Top TV